Local business owner thrives on helping others by offering a unique set of medical services—and attributes her success to following her dream
Prescott Woman Magazine chatted with Tammy Frost, BS, MSPAS, PAC, with GRACE Direct Primary Care, to find out what makes her enjoy being a part of the Prescott Chamber of Commerce and how it benefits her business.
PWM: How long have you been a member of the Prescott Chamber, and what do you enjoy most about being part of this organization?
Tammy: We joined the Chamber in 2024 and enjoy every moment of connecting with Prescott’s fun, supportive community.
PWM: In your experience, how does the Prescott Chamber differ from other local groups?
Tammy: Unlike other groups, the Prescott Chamber connects us directly with those who need us most, from radio outreach to our May Day Ribbon Cutting.
PWM: Tell us about what brought you to Prescott and your employment role.
Tammy: I moved to Prescott to serve this amazing community with a unique set of medical services. We started GRACE Direct Primary Care in 2023, opened our brick-and-mortar in 2024, and before celebrating our first anniversary, we were honored to be voted one of the top three Best Primary Care Offices in Yavapai County.
Our membership model allows us to focus on whole-person care with longer visits, direct communication, affordable labs and medications, and services often costing less than a monthly phone bill. We offer a wide range of services, including general medicine; anti-aging and wellness; hair restoration; functional medicine; and sports and pain management.
PWM: Do you have any kids, significant others, fur babies, or family members in the area?
Tammy: I’m blessed with my husband David, our three amazing kids—Asa, Austin, and Hana—and supportive nearby family. We also adore our three free-roaming bunnies. For fun, I love family time, music, travel, games, cooking, and the outdoors.
PWM: Are you involved in the community? If so, what initiatives or projects are you currently involved in that aim to uplift our community?
Tammy: We’re proud to support Heartland Ranch, the Salvation Army, and local networks while building strong business connections. We also love engaging at community events—join us at Prescott’s Hope Fest on September 20.
PWM: What inspired you to start your business, and how has that inspiration evolved?
Tammy: When I first moved here, I quickly recognized this community’s lack of affordable, quality primary care options, and I knew we could make a huge impact by opening our unique healthcare model.
PWM: How do you balance the demands of running a business with personal life, especially in the context of societal expectations?
Tammy: Balancing work and life is tough, but with boundaries, time management, delegation, support, and self-care, I’ve built sustainable success while overcoming the hustle mindset.
PWM: What do you wish you had known when first starting your business, and what advice do you have for women considering launching their own local business?
Tammy: Opening our business was seamless; my advice is to follow your passion, work hard, stay positive, believe in your dream, resist doubt, and the rest will fall into place seamlessly.
PWM: Is there a common misconception about women in business that you would like to address?
Tammy: Women don’t need mentors—they need sponsors who advocate, connect, and open doors to advance women’s entrepreneurship.
For more information, visit https://choosegrace.life.