Featured Stories

Discover the powerful stories of the women shaping Prescott and the Quad Cities. From community leaders and entrepreneurs to artists and changemakers, Prescott Woman Magazine celebrates passion, purpose, and perseverance. Dive into exclusive interviews, inspiring features, and expert tips on living your best life — all while connecting with the vibrant heart of our community.
Keeping the American Dream Alive: Why Shopping Local Still Matters

Keeping the American Dream Alive: Why Shopping Local Still Matters

For Natalie Dunbar Latham, small business has never been simply about owning a store. It is about family, community, connection, and carrying forward a legacy that has been part of Prescott for generations.

Different businesses and different generations, but the values have remained much the same: work hard, take care of people, contribute to the community, and leave things a little better than you found them.

Those values are at the heart of Natalie’s own business, The Old Farmstead Mercantile.

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She Spark Is Back: More Stories, More Voices, and Now More Ways to Tune In

She Spark Is Back: More Stories, More Voices, and Now More Ways to Tune In

Stories that ignite. Conversations that empower.

The She Spark Podcast is relaunching, and this next chapter is about taking the conversations even further.

Created as an extension of Prescott Woman Magazine’s mission to elevate women’s voices, She Spark shares authentic conversations with entrepreneurs, leaders, creatives, nonprofit advocates, community changemakers, and everyday women doing extraordinary things throughout Arizona.

Now, those conversations are becoming even more accessible.

With its relaunch, She Spark is expanding into both video and audio, giving audiences the opportunity to watch the conversations unfold or listen wherever their day takes them. Whether you’re commuting, working, walking the dog, catching up over coffee, or settling in to watch an episode, look for She Spark coming to a podcast source near you.

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What Equality Means to Arizona Women Today

What Equality Means to Arizona Women Today

Each year on August 26, Women’s Equality Day invites us to recognize how far women have come and to consider how much work remains.

The date commemorates the certification of the 19th Amendment in 1920, which prohibited denying a citizen the right to vote based on sex. It was a defining moment in American history, made possible by generations of women who organized, spoke out, marched, wrote, taught, and refused to accept that their voices did not matter. 

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250 Years of Courage: The Women Who Helped Shape America and Arizona

250 Years of Courage: The Women Who Helped Shape America and Arizona

Arizona’s story cannot be told without women. Long before Arizona became a state in 1912, Indigenous women across tribal nations preserved language, culture, agriculture, art, and community traditions through generations of change and hardship. Native women played essential roles as leaders, educators, healers, and protectors of cultural identity throughout the Southwest. Even after the passage of the 19th Amendment, many Native American women in Arizona were still denied full voting rights until 1948 due to state-level restrictions.

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Vital • Vibrant • Adored • Happy

Vital • Vibrant • Adored • Happy

Choosing Allan’s Flowers means supporting a local business that truly understands the community. Their team doesn’t just arrange flowers—they help create moments of connection, celebration, and appreciation.

This Mother’s Day, let your gift reflect everything she is—vital, vibrant, adored, and happy—with flowers that say it all.

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A New Chapter Begins

A New Chapter Begins

Celebrated as the largest and longest-running wedding expo in Northern Arizona, the Prescott Wedding Expo returns in 2026 with renewed energy, thoughtful leadership, and a continued commitment to helping couples plan unforgettable celebrations.

Produced by StarStruck Event Planning and co-hosted by the Sam Hill Warehouse and Moore Events & Rents, the Expo remains a cornerstone event for engaged couples throughout Northern Arizona. Known for its welcoming, boutique-style atmosphere, the Prescott Wedding Expo is designed to make wedding planning feel inspiring, approachable, and genuinely fun.

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‘A Launching Place’

‘A Launching Place’

Teens are taking the lead at The Launch Pad Teen Center in Prescott. While many qualified, caring adult staff members are there for guidance and support, at its very core, the organization is designed to center the ideas and perspectives of the youth it serves.

Its mission: “To incite teen confidence and empowerment through innovative community education and engagement.”

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Building Relationships, Strengthening Bodies 

Building Relationships, Strengthening Bodies 

At SOAR, though, a sense of community “organically happened, where people would introduce themselves to each other.” Whether that’s down to the intimacy of the space, the cozy feeling (SOAR is housed in a log cabin with a fireplace), or the limited class size, she said, “You feel safe to say ‘hello’ to somebody.” 

“You know your neighbor,” she added. “People build relationships at the studio.” Their chats become conversations, and those lead to after-class lunches.  

“Most of us know each other, and we’re all showing up with the shared goal of moving better and feeling stronger.  No matter your level we are able to provide a truly effective workout to everyone by performing movements with intention, following cues and tuning into our bodies.”  

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‘Women Take Care of Business’

‘Women Take Care of Business’

The Daily Courier has stood the test of time, serving the Prescott-area community for more than 140 years, thanks to a “hyper-local” focus and a steadfast commitment to high-quality journalism.

Even while adhering to traditional news principles, the Courier’s parent company, Western News&Info, Inc. (WNI), has remained on the forefront in the corporate world. At WNI, women hold seven of the eight highest-ranking positions. In the U.S. in 2024, men held most high-level positions, ranging from 63 percent of director positions to 71 percent of C-suite positions (leanin.org).

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A Way of Life

A Way of Life

The Kieckhefers, owners of the K4 Ranches outside of Prescott and the 3T Feed Yard in southern Arizona and the Diamond A Cattle Company in Seligman Arizona, raise cattle, breed and train horses, and sell beef through their company, Gourmet Beef (see Gourmet Beef, page xx). They also rodeo; Sarah is a barrel racer and breakaway roper, and Rick is a team roper.

This lifestyle is nonstop: Sarah’s working from the time she gets up in the morning until after sundown every day at the ranch.

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Creating Freedom

Creating Freedom

In Creating Freedom, Prescott-based entrepreneur, broker, and mother Carissa Maxwell shares her transformative journey from people-pleaser to empowered leader. After redefining her path through real estate, she founded Glow Realty to mentor others seeking purpose and balance. Carissa’s story exemplifies how embracing authenticity can lead to true freedom.

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