Telling the stories that shape our community.
Prescott Woman Magazine is Northern Arizona’s premier women-focused media platform, dedicated to celebrating the voices, stories, and impact of the Prescott Quad Cities. What began as a lifestyle magazine has evolved into a dynamic, digital-forward brand rooted in storytelling, connection, and community uplift.
We spotlight the women who lead, create, serve, and inspire — entrepreneurs, artists, educators, advocates, and changemakers whose work shapes the place we call home. Through powerful profiles, thoughtful features, and meaningful conversations, we go beyond the surface to share stories that matter.
Today, our storytelling lives across multiple platforms. Through the She Spark Podcast, we amplify real conversations around leadership, purpose, growth, and connection. Through the Prescott Woman Awards, we honor women whose courage, compassion, and contributions make a lasting difference. And through Portraits with Purpose, we combine storytelling and service, using photography to give back and uplift local nonprofits.
More than a magazine, Prescott Woman is a movement — a trusted platform for women’s voices, a connector of community, and a catalyst for positive change. We believe stories have power, visibility creates opportunity, and when women rise, communities thrive.
Join us as we continue to celebrate Prescott — digitally, boldly, and with heart — one story, one spark, and one woman at a time.
She Spark Is Back: More Stories, More Voices, and Now More Ways to Tune In
Stories that ignite. Conversations that empower.
The She Spark Podcast is relaunching, and this next chapter is about taking the conversations even further.
Created as an extension of Prescott Woman Magazine’s mission to elevate women’s voices, She Spark shares authentic conversations with entrepreneurs, leaders, creatives, nonprofit advocates, community changemakers, and everyday women doing extraordinary things throughout Arizona.
Now, those conversations are becoming even more accessible.
With its relaunch, She Spark is expanding into both video and audio, giving audiences the opportunity to watch the conversations unfold or listen wherever their day takes them. Whether you’re commuting, working, walking the dog, catching up over coffee, or settling in to watch an episode, look for She Spark coming to a podcast source near you.
Gingerly Catered: Creating Connection Through Every Bite
When guests leave an event talking about the food long after the last plate has been cleared, chances are Gingerly Catered had something to do with it.
Owner and chef Mercy Clark didn’t set out with a grand business plan or lifelong dream of opening a catering company. Like many successful entrepreneurs, her journey began with a simple opportunity. A coworker invited her to help cater an event, and what started as a side gig quickly became something much bigger.
“After the first couple of events, I thought to myself that I could do this as a full-time career,” Mercy says. “It had been a long time coming that I was over working for other people, so it was an easy decision to make.”
Swoop In for Art: The Great Fall SWOOP Returns to ‘Tis Art Center & Gallery
A one-of-a-kind art fundraiser combines original artwork, community, and a little friendly anticipation—all in support of free art education for local children.
Art lovers, mark your calendars and get ready to SWOOP!
The Great Fall SWOOP, ‘Tis Art Center & Gallery’s annual fundraiser benefiting its free children’s art education programs, returns Saturday, October 17, 2026, from 4 to 6 p.m. at the ‘Tis Gallery Third Floor Banquet Hall in downtown Prescott.
Part art exhibition, part fundraiser, and part white elephant-style exchange, the SWOOP gives guests the opportunity to go home with an original piece of art while helping ensure local children continue to have access to creative experiences—regardless of their families’ ability to pay.
And there’s a little bit of luck involved, too.
Women’s Foundation for the State of Arizona Unveils New Website and Brand Identity
The Women’s Foundation for the State of Arizona (WFSA) has launched a newly redesigned website and refreshed brand identity, marking an exciting new chapter in the organization’s ongoing commitment to advancing gender and racial equity across Arizona. The updated website, available at womengiving.org, was developed over the past year in partnership with Common Guild, a Phoenix-based, women-founded web development firm.
Stories Rooted in Strength: Author V.C. Williams Brings History and Imagination to Life
A second-generation Arizonan who grew up in Prescott, Walker—who writes under the name V.C. Williams—draws deeply from her pioneer heritage. She was raised on stories of strong women who stood shoulder to shoulder with their families, navigating life in the rugged landscapes of Texas and Arizona. These women, she shares, were just as capable of handling a rattlesnake as they were of baking a pie—balancing grit with grace in ways that continue to inspire her work today.
Lexi De La Cruz Builds Community Through Creativity and Collaboration
When Lexi De La Cruz moved to Prescott with her son in 2020, she was ready for a fresh start. She wanted to create a better future for her family, pursue her dream of business ownership, and build something meaningful in her new community.
Today, Lexi is the co-owner of two growing, women-owned businesses: Buckin Brims Hat Bar and Ranch Babes Market. Although each offers a different experience, both were built on the same foundation: bringing women together, supporting local entrepreneurs, and creating opportunities for connection.
Life at Home, Beautifully Documented: Why the Best Family Photos Aren’t Perfect
Imagine a Saturday morning filled with pancake breakfasts, flour-covered countertops, and syrup-covered smiles. Picture your toddler running barefoot through the backyard while the family dog happily follows close behind. Think about grandparents teaching little ones how to bake cookies, siblings building blanket forts in the living room, or quiet bedtime snuggles after a long day of adventure.
These aren’t staged moments.
They’re your life.
And one day, they’ll become your favorite memories.
The Best End-of-Summer Day Trips from Prescott
By August, Arizona’s long summer can leave even the most devoted homebody ready for a change of scenery.
Fortunately, Prescott is surrounded by destinations that make it easy to escape for a day. Whether you want cool pine air, a peaceful lake, an afternoon of art and history, or a chance to explore local shops, these end-of-summer trips offer something for nearly every mood.
Satisfying Optimism
The popularity of fascinating succulent plants has exploded this year due to their easy care and diversity. Particular anatomical adaptations and colors make some succulents look as though they belong on another planet rather than on a kitchen counter or windowsill. Here are ten unusual succulents that add personality and distinction to your garden, houseplant collection, a desk at work, or even “on the road” in that new motor home.
Breastfeeding Without the Perfect Picture
ugust is National Breastfeeding Month, and World Breastfeeding Week is observed August 1 through 7. It is a time to recognize the health benefits of breastfeeding and the importance of supporting families who choose it.
It is also an opportunity to tell the truth: breastfeeding does not always look like the peaceful, effortless images we are accustomed to seeing.
Finding the Right Words—and the Right Community
or more than 25 years, Janet Works built a successful career helping businesses tell their stories. As a professional writer and communications consultant, she crafted proposals, marketing programs, feature stories, and advertising copy for clients across a variety of industries. Her greatest satisfaction came from helping people discover the words that best expressed what made their products, services, and organizations unique.
Preserving Prescott’s Past, One Home at a Time
Hines, REALTOR® and Branch Manager of the Prescott office of Realty ONE Group Mountain Desert, has recently earned the prestigious Historic Property Specialist® certification through American Real Estate University. She is currently the only real estate professional in the Prescott area to hold this specialized designation.
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