Telling the stories that shape our community.
Prescott Woman Magazine is Northern Arizona’s premier women-focused media platform, dedicated to celebrating the voices, stories, and impact of the Prescott Quad Cities. What began as a lifestyle magazine has evolved into a dynamic, digital-forward brand rooted in storytelling, connection, and community uplift.
We spotlight the women who lead, create, serve, and inspire — entrepreneurs, artists, educators, advocates, and changemakers whose work shapes the place we call home. Through powerful profiles, thoughtful features, and meaningful conversations, we go beyond the surface to share stories that matter.
Today, our storytelling lives across multiple platforms. Through the She Spark Podcast, we amplify real conversations around leadership, purpose, growth, and connection. Through the Prescott Woman Awards, we honor women whose courage, compassion, and contributions make a lasting difference. And through Portraits with Purpose, we combine storytelling and service, using photography to give back and uplift local nonprofits.
More than a magazine, Prescott Woman is a movement — a trusted platform for women’s voices, a connector of community, and a catalyst for positive change. We believe stories have power, visibility creates opportunity, and when women rise, communities thrive.
Join us as we continue to celebrate Prescott — digitally, boldly, and with heart — one story, one spark, and one woman at a time.
250 Years of Courage: The Women Who Helped Shape America and Arizona
Arizona’s story cannot be told without women. Long before Arizona became a state in 1912, Indigenous women across tribal nations preserved language, culture, agriculture, art, and community traditions through generations of change and hardship. Native women played essential roles as leaders, educators, healers, and protectors of cultural identity throughout the Southwest. Even after the passage of the 19th Amendment, many Native American women in Arizona were still denied full voting rights until 1948 due to state-level restrictions.
Women’s Foundation for the State of Arizona Unveils New Website and Brand Identity
The Women’s Foundation for the State of Arizona (WFSA) has launched a newly redesigned website and refreshed brand identity, marking an exciting new chapter in the organization’s ongoing commitment to advancing gender and racial equity across Arizona. The updated website, available at womengiving.org, was developed over the past year in partnership with Common Guild, a Phoenix-based, women-founded web development firm.
Bridging the Gap: Tammy Frost Expands Access to Rural Healthcare in Northern Arizona
As rural healthcare challenges continue across the country, providers like Tammy Frost are helping lead a shift toward more personalized, accessible solutions—ensuring that no matter where someone lives, they have the opportunity to receive the care they deserve.
Stories Rooted in Strength: Author V.C. Williams Brings History and Imagination to Life
For Vicki Mastriani Walker, storytelling is more than creativity—it’s a way to honor the resilience, intelligence, and spirit of the women who came before her.
A second-generation Arizonan who grew up in Prescott, Walker—who writes under the name V.C. Williams—draws deeply from her pioneer heritage. She was raised on stories of strong women who stood shoulder to shoulder with their families, navigating life in the rugged landscapes of Texas and Arizona. These women, she shares, were just as capable of handling a rattlesnake as they were of baking a pie—balancing grit with grace in ways that continue to inspire her work today.
Gingerly Catered: Creating Connection Through Every Bite
When guests leave an event talking about the food long after the last plate has been cleared, chances are Gingerly Catered had something to do with it.
Owner and chef Mercy Clark didn’t set out with a grand business plan or lifelong dream of opening a catering company. Like many successful entrepreneurs, her journey began with a simple opportunity. A coworker invited her to help cater an event, and what started as a side gig quickly became something much bigger.
“After the first couple of events, I thought to myself that I could do this as a full-time career,” Mercy says. “It had been a long time coming that I was over working for other people, so it was an easy decision to make.”
Save Sullivan’s
Efforts are underway to raise money for the Town of Chino Valley to purchase the beloved rock climbing area, Upper Sullivan Canyon.
Strings, Sunshine & Community Spirit: The Prescott Bluegrass Festival Returns to Downtown Prescott
Every summer, the heart of downtown Prescott comes alive with the unmistakable sound of banjos, fiddles, mandolins, and harmonies drifting beneath the historic courthouse elms. The Prescott Bluegrass Festival, one of Arizona’s most beloved music traditions, returns June 20–21, 2026, bringing together musicians, families, visitors, and bluegrass enthusiasts for a weekend of free entertainment and community celebration.
A Life of Service: Honoring Catherine Brummet Peterson’s 35 Years with Catholic Charities
After more than three decades of service, Catherine “Cathy” Peterson, Executive Director of the Northern Arizona region and Vice President of Northern Arizona Program Operations for Catholic Charities, is preparing to retire—leaving behind not just programs and buildings, but a legacy that will continue through the people she has mentored and the communities she has helped shape.
For Cathy, the milestone is less about recognition and more about gratitude. Reflecting on her time with Catholic Charities, she describes it simply as “an honor to serve.”
Satisfying Optimism
The popularity of fascinating succulent plants has exploded this year due to their easy care and diversity. Particular anatomical adaptations and colors make some succulents look as though they belong on another planet rather than on a kitchen counter or windowsill. Here are ten unusual succulents that add personality and distinction to your garden, houseplant collection, a desk at work, or even “on the road” in that new motor home.
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