Telling the stories that shape our community.
Prescott Woman Magazine is Northern Arizona’s premier women-focused media platform, dedicated to celebrating the voices, stories, and impact of the Prescott Quad Cities. What began as a lifestyle magazine has evolved into a dynamic, digital-forward brand rooted in storytelling, connection, and community uplift.
We spotlight the women who lead, create, serve, and inspire — entrepreneurs, artists, educators, advocates, and changemakers whose work shapes the place we call home. Through powerful profiles, thoughtful features, and meaningful conversations, we go beyond the surface to share stories that matter.
Today, our storytelling lives across multiple platforms. Through the She Spark Podcast, we amplify real conversations around leadership, purpose, growth, and connection. Through the Prescott Woman Awards, we honor women whose courage, compassion, and contributions make a lasting difference. And through Portraits with Purpose, we combine storytelling and service, using photography to give back and uplift local nonprofits.
More than a magazine, Prescott Woman is a movement — a trusted platform for women’s voices, a connector of community, and a catalyst for positive change. We believe stories have power, visibility creates opportunity, and when women rise, communities thrive.
Join us as we continue to celebrate Prescott — digitally, boldly, and with heart — one story, one spark, and one woman at a time.
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Basin Lake Theatre Project
The Basin Lake Theatre Project has always been closely linked to Prescott and the surrounding area, and now it plays an integral role. It all started in 2014 when founding members Julie Chavez Harrington, Jeannen Calvin, and Ered Matthew launched it to produce a documentary-style play. Since then, it’s grown to be so much more, thanks to its mission of collaboration, entertainment, education, and elevation.
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Liberty Casarez, Community and Public Relations Director, Findlay Automotive Group Prescott Toyota and Buick/GMC
Liberty Casarez’s giving heart has served her well in her position as the Community and Public Relations Director for Findlay Automotive Group Prescott’s Toyota and Buick/GMC Dealerships. Her passion, determination, and commitment to making a difference in her community have been evidenced since she arrived in Prescott nearly a year ago.
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