Celebrate the 15th Annual Whiskey Row Boot Drop: Northern Arizona’s Biggest New Year’s Eve Party
The Whiskey Row Boot Drop is back and bigger than ever, celebrating its 15th year as Northern Arizona’s most iconic New Year’s Eve event. On Wednesday, December 31, thousands will gather in historic downtown Prescott to welcome the New Year with the drop of a dazzling six-foot illuminated cowboy boot from the Palace Building’s 40-foot flagpole.
This year’s milestone event builds on the excitement of last year’s worldwide recognition, when CNN broadcasted the Boot Drop live to a global audience. “It was incredible to see our small-town tradition featured on an international stage,” said Matt Brassard, producer of the Whiskey Row Boot Drop. “We’re thrilled to continue sharing Prescott’s unique charm and western heritage with the world.”
The celebration will feature two boot drops—one at 10 p.m. to coincide with the New York City ball drop and another at midnight—each accompanied by spectacular fireworks displays lighting up the Prescott night sky.
“The Boot Drop is more than just a party; it’s a celebration of our community and our western roots,” said Tracey Horn, founder of the Whiskey Row Boot Drop and owner of Helken & Horn Advertising. “What started 15 years ago with just 4,000 attendees has grown into a tradition that now draws over 20,000 people. It’s a bucket-list event that brings joy, hope, and togetherness as we step into the New Year.”
This year’s entertainment lineup includes live music from The Instant Classics, a renowned Classic Rock and Top 40s cover band from Phoenix, ensuring a night of unforgettable energy and fun. Attendees can also enjoy food from local street vendors, carnival games, and prizes throughout the evening. Hosting the festivities will be Leza Lachapelle Dandos of Leza Live 1490AM/103.5FM and Marco Espitia of M & M Entertainment.
“The Boot Drop has become a true Prescott tradition, offering something for all ages,” added Matt. “It’s the perfect way to close out the holiday season and ring in the New Year with family, friends, and neighbors.”
Event Details:
- When: Thursday, December 31, 2025
- Where: Whiskey Row, Downtown Prescott
- Highlights: Two boot drops (10:00 p.m. and midnight), fireworks, live music, food vendors, games, and more
Attendees are encouraged to dress warmly for this outdoor event and celebrate responsibly.
The Whiskey Row Boot Drop is presented by Findlay Auto Group Prescott, Blue Cross Blue Shield of Arizona, and the Experience Prescott Office of Tourism.
For more information, contact Matt Brassard at 1.800.975.0013 or visit bootdrop.com.
Join us for an unforgettable night of celebration, community, and tradition as we ring in 2026 together in the heart of Prescott!
Additional support provided by ZebraScapes, Ability Remodeling, Cemex, Springhill Suites, Residence Inn, C4th Home Improvement, APS, Fancy That!, Bucky’s Casino, Dignity Health, Yavapai Casino, Matt’s Saloon, Lighthouse Coffee Company, The Daily Courier, Blind Brothers Arizona, Black Arrow Native American Jewelry & Art, KPPV106.7 FM, KDDL94.3 FM, JUAN107.1 FM, JACK94.7 FM, KQNA1130 AM, American Mailer, Your Home First Magazine, Sparklight Advertising, Torme, El Gato Azul, Prescott Living, Prescott Now, Magic99.1 FM, KAFF92.9 FM, Hope Arizona Shine 103.9 FM, The Mountain 93.9 FM, Hits106, Prescott Woman Magazine, Red White & Brew, Hotel St. Michael, Hair Station 105, FooteWork Auto License & Title, Quad Cities Business News, and Flagstaff Business News.