The biggest party in Northern Arizona, the Whiskey Row New Year’s Eve Boot Drop, returns live

By Matt Brassard

After making the Whiskey Row New Year’s Eve Boot Drop a virtual event in 2021, planners of this year’s event — the eleventh annual — are ready to help folks mark the start of 2022 in a big way—in person. Revelers can join the celebration from 8 p.m. Friday, December 31 through 12:30 a.m. January 1 on Montezuma Street downtown. The event, which will feature “boot drops” at 10 p.m. and midnight, is free to all ages, and event promoters encourage safe celebrating at this outdoor event.

“We’re thrilled to have the event back this year. It’s time to celebrate and we’ll be providing a fun, yet safe outdoor event,” said Matt Brassard, co-owner of M & M Entertainment & Production. “This is a favorite holiday event in Arizona’s Christmas City and we’re proud to help close out all the festive activities that take place here in Prescott.”

At each boot drop, the six-foot-tall illuminated cowboy boot will be lowered from a 40-foot flagpole, with fireworks lighting up the night sky. The 10 p.m. drop occurs at the same time as New York City’s traditional “ball drop” and is popular with young families and those who wish to retire early. Many people stay to cheer both drops and enjoy the festivities.

DJ Eddie will provide entertainment, spinning tunes so people can dance on the street, and Leza Live and Local from Magic 99.1 FM will host. In addition to vendors selling food and drinks, people can enjoy carnival games and rides, and organizers will give away prizes throughout the night. Planners encourage people to dress warmly for this outdoor event.

The event is presented by Prescott Outpatient Surgical Center. It is co-sponsored by the City of Prescott, Blind Brothers Arizona, and Barrett Propane. Other sponsors include Jersey Lilly Saloon, SpringHill Suites, Gurley St. Grill, Prescott Woman Magazine, The Office Cantina, Murphy’s Restaurant, Magic 99.1 KTMG FM, 92.9 KAFF FM, 97.9 KZGL FM, 93.9 KMGN FM, Arizona Shine 103.9 FM & 1450 AM, Prescott Trading Company, Northern Arizona Social, Hair Station 105, The Palace Restaurant & Saloon, Helken & Horn Advertising Agency, Spectrum Healthcare, AZ Super Plumber, EMI Print Works, CopperState News, Matt’s Saloon, FooteWork Auto License & Title Service, Pepsi, Hotel St. Michael, Northern Arizona Pain Institutes, Sparklight, Prescott Pro Sound, Action Automotive, Rosa’s Pizzeria, Center for Physical Excellence, The Bird Cage, The Daily Courier, El Gato Azul, Prescott Living Magazine, Prescott NOW!, and

For more information, contact Matt Brassard at 1.800.975.0013 or go to