The Women’s Foundation for the State of Arizona (WFSA) has launched a newly redesigned website and refreshed brand identity, marking an exciting new chapter in the organization’s ongoing commitment to advancing gender and racial equity across Arizona. The updated website, available at womengiving.org, was developed over the past year in partnership with Common Guild, a Phoenix-based, women-founded web development firm.
More than a visual refresh, the new website was intentionally designed to reflect the full scope of WFSA’s statewide impact and to better serve women, girls, and gender-expansive individuals throughout Arizona. The organization’s renewed brand identity prominently features its powerful tagline, “For the Girls,” reinforcing its mission to create opportunities, remove barriers, and build a more equitable future for all Arizonans.
“We wanted every person who visits our website to feel seen, valued, and represented,” said WFSA leadership. The updated branding reflects the foundation’s inclusive approach and its dedication to ensuring that all women and girls—regardless of geography, background, or identity—can access resources, information, and opportunities that help them thrive.
The new website introduces several innovative tools and resources designed to support individuals, community organizations, advocates, policymakers, and philanthropists alike. Among the most significant additions is a searchable statewide resource library, organized by both topic and geographic region. This resource hub connects users with information and services relevant to their communities, including rural and tribal areas that often face unique challenges in accessing support.
Recognizing the importance of civic engagement, WFSA has also launched a comprehensive Advocacy Toolkit in advance of the 2026 midterm elections. The toolkit provides practical, step-by-step guidance on understanding legislation, tracking public policy issues, engaging elected officials, and organizing community advocacy efforts. Whether someone is new to civic participation or an experienced advocate, the toolkit offers valuable resources to help Arizonans make their voices heard.
Another standout feature is the inclusion of interactive research tools, including WFSA’s county-by-county Self-Sufficiency Standard. This data-driven resource illustrates the actual cost of living for women and families across Arizona and helps policymakers, community leaders, and residents better understand the economic realities facing households in different regions of the state.
To further expand its role as a trusted source of information and thought leadership, WFSA has also launched a new blog that will regularly feature policy analysis, research findings, community stories, and insights into issues impacting women and girls throughout Arizona.
As WFSA continues its work to create systemic change and expand opportunities for future generations, the new website serves as both a resource center and a platform for action.
Community members are encouraged to explore the new site at womengiving.org and sign up for the foundation’s email newsletter to receive the latest research updates, advocacy opportunities, and information about ways to get involved in building a stronger, more equitable Arizona for all.
Visit: https://womengiving.org/