Hernandez Family Q&A

Hernandez Family Q&A

The Hernandez family has a long-standing relationship with the Prescott Farmer’s Market. The family matriarch, Lupe, and her husband, Ruben, started their family farm with nothing.  They borrowed land to start growing produce and then eventually were able to build on...
Feeding the Community—Today and in the Future

Feeding the Community—Today and in the Future

The Prescott Farmers Market is launching several innovative programs to meet urgent needs and address anticipated needs For 23 years, the nonprofit Prescott Farmers Market (PFM) has been connecting farmers and ranchers to the community. While most Prescottonians are...
Something for Everyone

Something for Everyone

The Marketplace on Cortez features a carefully curated group of consignors and crafters—and items for every taste By Katie Chatham Linda Caldwell and her husband, David, are part owners of The Marketplace on Cortez, an eclectic vintage shop in the heart of downtown...
Brenda Martinez covers the bases at Yavapai Title

Brenda Martinez covers the bases at Yavapai Title

When Brenda Martinez started working for Yavapai Title Agency as a “runner” in 1979 while still attending Prescott High School, the town was so small that she literally could run a short distance to all her job errands. Today she’s the agency’s...
Where Everybody Knows Your Name—and Your Pet’s Name

Where Everybody Knows Your Name—and Your Pet’s Name

Pet Headquarters, a local independent pet store, offers exceptional, personalized customer service By Hilary Dartt In Prescott Valley, Pet Headquarters is a place where staff members know customers—and their pets—by name. It’s a place where new customers come in and...