Celebrate at the 1oth Annual Whiskey Row New Year’s Eve Boot Drop
It is an understatement to say 2020 has been a difficult year for people all over the world. The planners of this year’s Whiskey Row New Year’s Eve Boot Drop are ready to help folks mark the end of the year in a big way. Revelers can say goodbye to 2020 at the 10th annual celebration on Thursday, December 31, 2020 from 8 p.m. to 12:30 a.m. on Montezuma Street in downtown Prescott.
“This is a favorite holiday event in Arizona’s Christmas City,” said Matt Brassard, co-owner of M & M Entertainment & Production, which puts on the event. “This year, we have expanded the footprint to incorporate the whole street to allow for more physical distancing. “People can also see the boot drop from the courthouse plaza, so we are confident in providing a fun, yet safe outdoor event.”
The event will feature two “boot drops”—where a six-foot illuminated cowboy boot descends the flagpole at the Palace, while fireworks light up the night sky—at 10 p.m. and midnight.
The 10 p.m. drop occurs at the same time as New York City’s traditional “ball drop” and is popular with young families and those who wish to retire early. Many people stay to cheer both drops and enjoy the festivities. It’s free for people of all ages and event promoters encourage safe celebrating through social distancing and face coverings.
Scandalous Hands, a popular local band that covers hits of the 70s, 80s, 90s, and today, will perform live. Entertainment will also be provided by DJ Eddie (who has been at every Boot Drop for the past 10 years) and on-air personality, Leza from Magic 99.1 FM. There will be food and drink from street vendors, Ferris wheel rides (weather permitting), and prizes were given away throughout the night.
The event is presented by the Prescott Outpatient Surgical Center. It is co-sponsored by the City of Prescott, Blind Brothers Arizona, and Barrett Propane. Other sponsors include Jersey Lilly Saloon, SpringHill Suites, Gurley St. Grill, Prescott Woman Magazine, The Office Cantina, Murphy’s Restaurant, Magic 99.1 KTMG FM, 92.9 KAFF FM, 97.9 KZGL FM, 93.9 KMGN FM, Arizona Shine 103.9 FM & 1450 AM, Center for Physical Excellence, Prescott Trading Company, Northern Arizona Social, Hair Station 105, The Palace Restaurant & Saloon, Helken & Horn Advertising Agency, AZ Super Plumber, Motion Candy Media, EMI Print Works, CopperState News, Matt’s Saloon, FooteWork Auto License & Title Service, Pepsi, Hotel St. Michael, Northern Arizona Pain Institutes, Sparklight, Prescott Pro Sound, Action Automotive, Rosa’s Pizzeria, The Bird Cage, The Daily Courier, El Gato Azul, Prescott Living Magazine, Prescott NOW!, and SignalsAZ.com.
For more information, contact Matt Brassard at 1.800.975.0013 or go to bootdrop.com.