By Tara Fort
Michelle Beck and Maria Gannon love everything about Prescott and this passion shows in Purple Clover, the shop they own downtown in the Bashford Courts building. With a newly-launched website purplecloverprescott.shop and enhanced presence on socials like Facebook and Instagram, shopping will become even more of a breeze for consumers who are continuing to distance during the pandemic. The women look forward to the days when regularly-scheduled events can make it back on Prescott calendar and both hope that 2021 will bring these events to the forefront. Beck says, “The most popular event is our Chino Valley Women in Business Fashion Show. This event is so special because we feature women Veterans as models and all proceeds support the Vets. We can’t wait to host that again next year!” Purple Clover will also host a trunk show featuring their best-selling Waxing Poetic jewelry line and California jewelry designer Paula Carvalho, a jeweler who is known for her bold, original designs with semi-precious stones. When talking about fashion trends, Beck is no stranger to cutting-edge styles and shares her tips with enthusiasm. “Believe it or not the 70s influence continues this year with flare jeans—they are no longer called bell bottoms! Also, you’ll see embroidery on everything, and the Bohemian influence stays strong and is a true staple in our store.” Prescott itself owns a unique style and Beck adds, “The Wild West influences make an appearance with the hip cowgirl type of look featuring a strong trend toward comfort clothing. Although women come in all shapes and sizes, our typical customer desires to look fashionable and comfortable. Prescott’s local style vibe influences those who move here from out of town who want to achieve that look for stylish, ageless fashion!”
For more information about Purple Clover and owners Michelle Beck and Maria Gannon, visit the shop at 130 W Gurley Suite 205 – Bashford Courts; (928) 499-5195; purplecloverprescott.shop
Best Fashion Tips for the Fall That You Need Right Away!
- 70s influence with flare jeans
The Hippie look of the 1960s carried over to the early ’70s and there’s no stopping this popular trend that includes flare jeans (formerly known as bell-bottom pants!), frayed jeans, midi skirts, maxi dresses, Tie-dye, peasant blouses, and ponchos. Yes, ponchos!
- Embroidery on EVERYTHING
Embroidery on clothing takes a regular garment from ordinary to extra-ordinary and can turn basic silhouettes into wearable art. With embroidery, the fashion statements are endless! Stitching bunches of flowers on a tank or plain top means you can wear a bouquet on your body! Whimsical stitchery creates one-of-a-kind fashion when you add embroidery to the mix.
- Boho is here to stay!
The Boho style is layered and colorful and is generally characterized by long flowing or tiered skirts, dresses, and peasant blouses. Add ethnic touches like tunics or wood jewelry, embroidery or embellishment with beading, fringed handbags, and jeweled or embellished flat sandals (or flat ankle boots), and you’ve got a look that remains fresh and fun!
- Local Prescott vibe: “Wild West Meets Hip Cowgirl”
The Wild West mimics women’s clothing from those worn in the 19th century Western regions, back when life was rugged, exciting, informal, and rustic, with a touch of tailored formal garments like lace tops and beaded jackets. Hip Cowgirl means anything goes when you add a flirty and fun item to complete the look!