Telling the stories that shape our community.
Prescott Woman Magazine is Northern Arizona’s premier women-focused media platform, dedicated to celebrating the voices, stories, and impact of the Prescott Quad Cities. What began as a lifestyle magazine has evolved into a dynamic, digital-forward brand rooted in storytelling, connection, and community uplift.
We spotlight the women who lead, create, serve, and inspire — entrepreneurs, artists, educators, advocates, and changemakers whose work shapes the place we call home. Through powerful profiles, thoughtful features, and meaningful conversations, we go beyond the surface to share stories that matter.
Today, our storytelling lives across multiple platforms. Through the She Spark Podcast, we amplify real conversations around leadership, purpose, growth, and connection. Through the Prescott Woman Awards, we honor women whose courage, compassion, and contributions make a lasting difference. And through Portraits with Purpose, we combine storytelling and service, using photography to give back and uplift local nonprofits.
More than a magazine, Prescott Woman is a movement — a trusted platform for women’s voices, a connector of community, and a catalyst for positive change. We believe stories have power, visibility creates opportunity, and when women rise, communities thrive.
Join us as we continue to celebrate Prescott — digitally, boldly, and with heart — one story, one spark, and one woman at a time.
A Way of Life
The Kieckhefers, owners of the K4 Ranches outside of Prescott and the 3T Feed Yard in southern Arizona and the Diamond A Cattle Company in Seligman Arizona, raise cattle, breed and train horses, and sell beef through their company, Gourmet Beef (see Gourmet Beef, page xx). They also rodeo; Sarah is a barrel racer and breakaway roper, and Rick is a team roper.
This lifestyle is nonstop: Sarah’s working from the time she gets up in the morning until after sundown every day at the ranch.
Learn, Connect and Grow at BBB University Live in Prescott
Running a business means wearing a lot of hats. One day you’re focused on marketing, the next you’re navigating customer service, hiring, finances, or simply trying to keep up with the latest technology. That’s why opportunities to learn from experts—and each other—are so valuable.
On Friday, August 14, the Better Business Bureau will bring BBB University Live (BBBU) to its Northern Arizona campus in Prescott for an afternoon dedicated to helping local businesses thrive.
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Leading with Heart, Purpose, and Community
For Makayla Chadwick, leadership has never been about titles. It’s about people.
As a State Farm Insurance Agent in Prescott Valley and President of Prescott Area Young Professionals (PAYP), Makayla has built a career rooted in service, connection, and community impact. Whether she’s helping a client protect what matters most or creating opportunities for young professionals to grow, her work reflects a consistent purpose: showing up for others in meaningful ways.
Bringing It All Back Home
“The last thing I ever thought I’d be doing is teaching.”
From her office on Yavapai College’s (YC) CTEC Campus, Cassi Gibson still sounds a little surprised. A Bagdad native, Cassi graduated from YC’s Electronics program in 2011, seeking a career that could take her far and wide.
After finding success playing multiple roles in a variety of industries, now she is back, helping her students do the same.
Drawn to the Allure of the Desert
Prescott Woman Magazine chatted with Heather DeSousa, owner of DeSousa Creative, LLC, to find out what makes her enjoy Prescott and everything it has to offer.
Helping Strengthen Our Community
Prescott Woman Magazine chatted with Diane Babb, with Pralines of Prescott, to find out what makes her enjoy being a part of the Prescott Chamber of Commerce and how it benefits her business.
A Living Legacy in Prescott
Nestled within the Pine Ridge Marketplace in Prescott, Arizona, the Granite Mountain Interagency Hotshot Crew (GMIHC) Learning and Tribute Center stands as a poignant testament to the bravery and sacrifice of the 19 elite firefighters who perished in the Yarnell Hill Fire on June 30, 2013. This all-volunteer nonprofit center not only memorializes these heroes but also serves as an educational hub, fostering awareness about wildland firefighting and fire prevention.
Arizona’s Christmas City
The festivities kick off with the 27th Annual Holiday Light Parade & Bonfire Festival at 6 p.m. Saturday, November 30 on Cortez Street. Led by Santa, the parade features more than 40 illuminated floats and music from local school bands. The fun continues at Mile High Middle School’s field from 7 to 8:30 p.m. with music, Santa visits, and reindeer games for the kids. Enjoy a closer look at the floats parked on the field and live performances from Prescott High School and Bradshaw Mountain High School marching bands. Entrance is through the gate on Goodwin Street, across from Old Firehouse Plaza.
Breaking Barriers and Refreshing Souls
One of the definitions for recreation is “refreshment of strength and spirits.” Through the outdoor adventure of watersports for adapted athletes and their families, that’s exactly what Arizona Adaptive Water Sports (AAWS) provides for people with disabilities—and their families.
Jo Crawford, AAWS Founder and Chief Visionary Officer, said during a recent interview that through the organization, she strives to empower athletes; not just to try watersports, but to conquer fear and take charge of their own health and lives.
“To watch these kids starting outdoor adventure and having them do this stuff that takes a lot of courage,” she said. “What happens to them later on in life is that they say, ‘Don’t tell me I can’t do something.’”
She wants people to know that “fear is a liar.”
Author Michaela Carter on surrealism, Prescott, and art
Acclaimed author Michaela Carter moved to Prescott nineteen years ago, drawn to the stranger side of our town. She was attracted to the thriving community of artists who were embracing the woods and the creeks in their work. Drum circles, fire dancers, stilt walkers, and the summer solstice festival Tsunami On the Square, as well as the javelinas trotting down the street and the coyotes howling into the starry nights, fed her creative spirit.
Mini Living Transformation
Transforming a twenty-two-year-old RV into a modern and functional living environment. Prescott Woman Magazine interviewed Sarah Rainwater, business owner, mother, and transformer of small spaces.
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