Telling the stories that shape our community.

Prescott Woman Magazine is Northern Arizona’s premier women-focused media platform, dedicated to celebrating the voices, stories, and impact of the Prescott Quad Cities. What began as a lifestyle magazine has evolved into a dynamic, digital-forward brand rooted in storytelling, connection, and community uplift.

We spotlight the women who lead, create, serve, and inspire — entrepreneurs, artists, educators, advocates, and changemakers whose work shapes the place we call home. Through powerful profiles, thoughtful features, and meaningful conversations, we go beyond the surface to share stories that matter.

Today, our storytelling lives across multiple platforms. Through the She Spark Podcast, we amplify real conversations around leadership, purpose, growth, and connection. Through the Prescott Woman Awards, we honor women whose courage, compassion, and contributions make a lasting difference. And through Portraits with Purpose, we combine storytelling and service, using photography to give back and uplift local nonprofits.

More than a magazine, Prescott Woman is a movement — a trusted platform for women’s voices, a connector of community, and a catalyst for positive change. We believe stories have power, visibility creates opportunity, and when women rise, communities thrive.

Join us as we continue to celebrate Prescott — digitally, boldly, and with heart — one story, one spark, and one woman at a time.

 
 
 
 
Championing Community and Empowerment

Championing Community and Empowerment

With Breeanya’s extensive list of titles and work to be done each week, she finds healthy ways to keep a positive work-life balance, which she said isn’t just about juggling responsibilities; it’s about thriving in both your professional and personal life. By striking the right balance, you’ll unlock greater fulfillment, boost productivity, and create a life that’s truly worth living.

“Work-life balance can undoubtedly be challenging, but it’s important,” she said. “My favorite ways to recharge are to hike, spend quality time with friends and loved ones, walk the dog, and travel. Traveling offers a nice escape from the daily grind, and I love learning about other cultures.”

In the face of adversity, Breeanya’s resilience shines through. She launched the “Empowering Women – Got a Minute? Podcast” amidst the challenges of the COVID-19 pandemic with the idea of telling local women’s stories differently. She uplifts listeners through candid conversations and inspiring stories, reminding them of their strength and resilience in the face of life’s obstacles.“We all hold the tools to empower each other just by listening and lifting each other,” she said. “Talking with someone and telling your story is empowering and impactful.”

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A Slice of Home

A Slice of Home

Born in New Jersey, Wendy Razo lived around the world before settling in northern Arizona in 1982. Three decades later, after raising her seven daughters, one son, and two beloved dogs in Flagstaff and Cottonwood before moving to Prescott, she launched Jersey Girl Cheesecakes in 2022.

The idea for Jersey Girl Cheesecakes blossomed in 2019, as Wendy and her daughters began trying different cheesecake recipes. It wasn’t until the summer of 2022 that their passion transformed into a thriving business. Starting at weekend markets while Wendy managed her full-time teaching job, the business gained momentum, culminating in the purchase of a food truck in 2023.

Now, Jersey Girl Cheesecakes can be found at the Prescott Farmers Market every Saturday, as well as at various private events, including weddings and birthday parties.

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Supporting Confidence

Supporting Confidence

I recently asked one of my co-workers if I could take her 10-year-old daughter shopping. When another co-worker asked why, I explained that I remember what it was like to be young and to look up to older kids and want to hang out with them.

Another co-worker recommended that I look into Yavapai Big Brothers Big Sisters (YBBBS). Her suggestion reminded me that I was once a Little Sister, too. When I was 11, I joined YBBBS and was matched with a family I’m still close to.

I want to be someone who my Little Sister Jenileigh looks up to and feels comfortable opening up with. I try to give her advice in situations to make the best decisions, but she is a very smart, mature kid and usually knows what the right decision is; I try to support her choices so she can feel more confident in future decisions.

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Jenn Flaa – 2021

Jenn Flaa – 2021

From the cornfields of Minnesota to the hiking trails of Prescott by way of Silicon Valley, this mild-mannered, high-tech-CEO-by-day morphs into a classic rock singer by night with raspy tones reminiscent of Janis Joplin. Author…well, that was an accident.

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A Dedicated Partner 

A Dedicated Partner 

Helken & Horn Advertising Agency is proud to announce its 30th anniversary serving businesses in Prescott and throughout Northern Arizona. For three decades, the agency has been a dedicated partner to the local business community, helping countless companies grow and achieve their goals.

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The Fuel of Hope: Prevention as a Tool to Create the World We Want for Ourselves, Others, and All Children

The Fuel of Hope: Prevention as a Tool to Create the World We Want for Ourselves, Others, and All Children

At the end of June, I got the chance to participate in a meeting of the national board of Casey Family Programs. The meeting was focused on the effect of the pandemic on children, families, and the field of child welfare. We heard from a diversity of professionals, including a pediatrician, a sheriff, a school administrator, and a researcher.

I left that meeting brimming with hope.

The pandemic has had many terrible, tragic consequences, most notably the enormous loss of life. But alongside the magnitude of the losses, the presenters shared the positive transformations the experience of the pandemic had catalyzed.

The sheriff shared that in his field, law enforcement officers were realizing that in order to best protect children and communities, it wasn’t just about responding to violence, it was about connecting families to what they needed.

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‘The Jewel of the Pacific’

‘The Jewel of the Pacific’

A must-see in central Chile is the colorful city of Valparaiso.  The second largest city in Chile after Santiago, it consists of more than 40 rolling hills by the sea in a range of colors that includes incredible street art on the sides of homes and businesses.  In 2003, United Nations Educational, Scientific, and Cultural Organization declared it a World Heritage site. 

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Introducing Christmas City Lighting

Introducing Christmas City Lighting

Prescott, famously known as Arizona’s Christmas City, has long been celebrated for its festive holiday spirit and stunning light displays. This year, Yavapai Landscaping is thrilled to introduce a new service to its beloved community: Christmas City Lighting, powered by Yavapai Landscaping. This innovative service aims to bring the magic of holiday lighting to your home, making the season even more special and stress-free.

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More Than 100,000 Square Feet of Fun

More Than 100,000 Square Feet of Fun

Get ready for an unforgettable experience at Espire Sports. Whether you’re a dedicated athlete or just looking for a great place to play pickleball, stay active, and socialize, this state-of-the-art facility has something for everyone. Espire Sports offers more than 100,000 square feet of fun at the best premier sports and recreation destination in town.

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Advocates Who Serve the Community

Advocates Who Serve the Community

The Prescott Area Association of Realtors (PAAR) provides a wealth of information and resources to its agent members and consumers alike. With an extensive background in real estate and non-profits combined with a master’s degree in Public Relations, PAAR CEO Suzanne Westrum brings the perfect fit of skills to a busy organization in a fast-growing community.

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