Telling the stories that shape our community.
Prescott Woman Magazine is Northern Arizona’s premier women-focused media platform, dedicated to celebrating the voices, stories, and impact of the Prescott Quad Cities. What began as a lifestyle magazine has evolved into a dynamic, digital-forward brand rooted in storytelling, connection, and community uplift.
We spotlight the women who lead, create, serve, and inspire — entrepreneurs, artists, educators, advocates, and changemakers whose work shapes the place we call home. Through powerful profiles, thoughtful features, and meaningful conversations, we go beyond the surface to share stories that matter.
Today, our storytelling lives across multiple platforms. Through the She Spark Podcast, we amplify real conversations around leadership, purpose, growth, and connection. Through the Prescott Woman Awards, we honor women whose courage, compassion, and contributions make a lasting difference. And through Portraits with Purpose, we combine storytelling and service, using photography to give back and uplift local nonprofits.
More than a magazine, Prescott Woman is a movement — a trusted platform for women’s voices, a connector of community, and a catalyst for positive change. We believe stories have power, visibility creates opportunity, and when women rise, communities thrive.
Join us as we continue to celebrate Prescott — digitally, boldly, and with heart — one story, one spark, and one woman at a time.
Taking the Time to Pause
Trisha Shaffer loves capturing the “little moments”: the spontaneity, laughter, and tender moments exchanged among the people she photographs.
Prescott Woman magazine’s staff photographer said her love for photography originated from her great grandparents’ black and white photographs from the late 1800s and early 1900s. As a child, she’d look at them and use her imagination to take her back in time.
Journeys in Spirit 2026: Where Tradition, Story, and Contemporary Native Art Converge
From May 13 through June 23, 2026, ‘Tis Art Center & Gallery invites the community to experience Journeys in Spirit 2026: Traditional and Contemporary Native Art—an annual exhibition that continues to deepen its impact through storytelling, cultural connection, and artistic excellence.
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Precision, Passion, and Family
Nestled in the heart of Prescott, Prescott Engraving is a shining example of what happens when craftsmanship meets creativity … and family comes first. Owned and operated by husband-and-wife team Priscilla and Osvaldo, this locally loved small business is built on dedication, precision, and the desire to make every project deeply personal.
Difficulties Become Possibilities
any daily miracles occur through Horses with Heart in Chino Valley. A new Equine Assisted Learning (EAL) program promises to create even more.
Accredited through the Professional Association of Therapeutic Horsemanship International, Horses with Heart has provided therapeutic riding to people with disabilities, veterans, first responders, and seniors since 1993.
EAL is an experiential learning method (based on experiences and observation) that promotes personal growth and improved life skills through partnership with horses. Skills developed include trust, confidence, communication, social skills, boundary setting, respect, critical thinking, teamwork, problem-solving, decision-making, and leadership. Credentialed facilitators guide safe interactions with our horses.
A Dream Come True
Prescott Woman Magazine chatted with Joellyn Nusbaum, a vacation rental owner and President of United Animal Friends, to find out what makes her enjoy Prescott and everything it has to offer.
PWM: How long have you lived in Prescott?
Joellyn: I’ve been coming to the Prescott area since 1982 when my folks bought a cabin but have lived in Prescott full time since 2002
Hayley Heckethorn of Primrose Board Co.:
or native Prescottonian Hayley Heckethorn, leaving her full-time job during the pandemic proved to be a life-changing choice in a new niche-driven profession.
The founder of Primrose Board Co., Hayley—a 2020 healthcare industry graduate with a minor in Business Management from Grand Canyon University—said, “I initially started to explore careers in the wedding industry, and that’s when I discovered charcuterie boards.”
She recalled, “I brought one of my boards to a family dinner and my sister said, ‘You should do this as a business!’ I didn’t think it was much of a ‘thing’ at that time.”
A Vital Connection
The term “philanthropist” often conjures images of wealthy individuals donating money to important causes. Billionaires are frequently highlighted in the media for their headline-making contributions to universities, nonprofits, disaster relief efforts, and more. Although these donations are generous and critically important, philanthropy extends well beyond the elite and encompasses so much more.
Philanthropy is the desire to promote the welfare of others; it is the expression of generosity in ways great and small. Our friends, family and neighbors undertake acts of generosity every day. Their altruism sustains our communities, whether it’s a monthly ten-dollar contribution to a beloved cause or a significant bequest made by a family. What if you wanted to continue supporting your favorite charities after your lifetime? Or you wanted guidance on where your philanthropic contributions could make the most impact? This is where the Arizona Community Foundation (ACF) can be the most beneficial.
The Biggest Party in Northern Arizona
If you are fortunate enough to be on Whiskey Row in downtown Prescott at the stroke of 10:00 p.m. or midnight on New Year’s Eve, you will experience the thrilling one-of-a-kind spectacle that is the Whiskey Row Boot Drop.
Thousands will welcome 2023 on Saturday, December 31, 2022, from 8:00 p.m. to 12:30 a.m. during the 13th annual event, which is free to attend.
A ‘Balanced’ Retirement
Your retirement is here! It’s time for travel, hiking, fishing, gardening, golf, and whatever else your ideal golden years bring. The last thing you want is an unexpected setback, like an accidental fall.
According to the National Institute on Aging, the risk of falling—and fall-related problems—rises with age. In fact, more than one in four people aged 65 or older fall each year.
Statistics show that the rate of fall-related injury and death is even higher in northern Arizona, where we deal with a greater number of specific risk factors such as hills, unpaved streets and trails, historic homes with wood floors and staircases, and icy streets and sidewalks in the colder months.
While it’s tempting to give in to the fear of falling by avoiding activities such as shopping, walking, or socializing, it’s important to stay active to keep strong and healthy. There are many simple things you can do to decrease your risk of an unexpected fall.
Diane Iverson – 2020
Raised on a cotton, alfalfa, and dairy farm in the small San Joaquin Valley town of Kerman, California, climbing trees and catching frogs in the irrigation ditch was a normal part of Diane Iverson’s childhood. They also were a solid foundation for her lifelong curiosity about nature, a dominant theme in her work.
Home is Where the Candlelight Is
You probably remember the phrase, “Home is where the heart is.” Candlelight makes a house a home, doesn’t it? It bids you welcome. It heralds the beginning of the evening with a whisper. Candlelight signifies that all will be well.
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