
Prescott Woman Magazine was founded in 2004 to uplift and cultivate our community of inspiring women. As we enter into 2025 and continue to celebrate our 20th Anniversary, it feels ever more fitting to celebrate the work of women building the world we want to live in. Women showcasing what Prescott is all about – through social impact, home & family, education, food service, arts, and more!
We proudly present the 3rd annual Prescott Woman Awards as an opportunity to pause, recognize, and promote these women and their successes off the magazine pages. Categories spread across various industries for women who are makers, shakers, and disruptors.
2025 Prescott Woman Awards Event Details
When: May 9, 2025
Time: 5:00-7:30 pm
Where: The Federal
101 W. Goodwin Street, 2nd Floor, Prescott, AZ
(above the post office in downtown Prescott, elevator access)
Join us for food, drink, live music by Angela Greer (and guests) and a festive glitter & glam celebration. Our featured guest speaker, Marnie Uhl (recently retired Prescott Valley Chamber CEO), will start the evening. Followed by our unique awards presentation honoring 10 women in the community.
A portion from bar sales and a live painting raffle by Blue Plume Studios will benefit the Coalition for Compassion and Justice (CCJ).

Prescott Woman Award Finalists

The Adventurer
An award for the adventurous woman! This is for a woman who has lived an adventurous life – has she hiked the canyon, traveled the world, climbed Everest, and completed the Prescott Triple Crown…or lived a life well lived? We want to hear about her!
Sponsored by FMA Martial Arts
About the Adventurer Finalists
In no particular order
Carol Northrup
“Carol is a retired highly decorated air force officer whose career included international diplomacy work. She now spends her free time volunteering for the Casa for Kids Board of Directors and completing ultra distance adventures. Along with completing the annual Cocodona 240 mile foot race (and placing in the top 10 women), she recently won a 6-day event over New Year’s, where Carol ran over 400 miles, placing 1st female. She is an avid backpacker, often going on trips that last 4-6 weeks, and continuously seeks challenging adventures worldwide. Carol had a full knee replacement, but has not let that stop her from finding new distances and challenges to conquer!”
Cecil Goodman
“Cecil is the ultimate adventurer—fearless, fun, and always up for an epic journey. One of the most legendary things about her? She led a Women in Wilderness river rafting course while five or six months pregnant. If that doesn’t scream “badass,” I don’t know what does!
She’s not just out there for herself—Cecil is also the Director of Adventure Education at Prescott College, where she helps students find their love for the outdoors. She runs Wilderness Orientation, ensuring every new Prescott student starts their journey with an unforgettable backcountry experience. If you’ve ever had an adventure at Prescott, there’s a good chance Cecil had a hand in it.
She’s also known as the “Queen of the Superstition Mountains” because, well, she basically lives out there. But her adventures don’t stop in Arizona—she’s guided trips in West Clear Creek, the Tetons, and almost every stunning landscape you can imagine. If it’s wild, remote, and beautiful, Cecil’s been there (and probably taken a group along for the ride).
And when she’s not leading expeditions, she’s still out doing what she loves. You’ll find her mountain biking with her kids or running trails with her dog, Ria, because adventure isn’t just her job—it’s her way of life.”
Jennifer Harvey
“Jen is always looking for a outdoor adventure, whether that is hiking the Grand Canyon (twice per year is her recent average), caving in underground locations all over Arizona, photographing wild horses and wildflowers in springtime desert areas (sometimes horses and wildflowers in the same shot together!), kayaking the Verde River or rockhounding for crystals and specific minerals in remote areas. She is an outdoor adventure source of inspiration!
Jennifer Herbert
“I am thrilled to nominate Jennifer Herbert, co-founder of Superstition Meadery, for the Adventurer Award. Jennifer’s life is a testament to the spirit of adventure, as she has fearlessly pursued her professional and personal passions.
Jennifer and her husband Jeff founded Superstition Meadery in 2012, building a company known worldwide for its exceptional craft beverages. When she’s not setting the bar in the beverage industry, Jennifer competes in 100-mile endurance horse races, recently achieving 1st place in the 50 Mile “Man Against Horse Race” in Prescott, AZ.
Jennifer’s adventurous spirit extends globally, as she travels the world sharing her love for mead. She has poured at events in Denmark, Sweden, Norway, England, Tokyo, Taiwan, and Shanghai, even hosting the first mead, cider, and food pairing event in Asia at the Michelin star awarded restaurant Upstairs Mikkeller Bangkok.
Beyond her professional and adventurous pursuits, Jennifer is deeply committed to her community. She regularly contributes money, time, and resources to various causes, including partnering with the Ecosa Institute to host a fundraiser to conserve 47 acres of the Granite Dells forever. This natural area in Prescott is cherished for hiking, climbing, kayaking, and more.”
Lindsay Barrowclough
“I am honored to nominate Lindsay Barrowclough, a woman who embodies the spirit of adventure, resilience, and life beyond the ordinary. Lindsay has never been one to follow the expected path—instead, she has carved her own, embracing challenges and experiences that most only dream of.
From working two seasons in Antarctica on a helicopter crew to serving as a Hotshot firefighter in New Mexico, Lindsay has repeatedly proven fearless in adversity. Her work at the local airport as cache support reflects her commitment to dynamic and demanding roles, constantly pushing boundaries and setting an example of strength and determination.
Her love for exploration extends far beyond her career. Lindsay has traveled the world for work and leisure, immersing herself in different cultures and landscapes. Whether hiking the Grand Canyon, rafting in Colorado, or camping under the stars, she finds beauty in the wild and untamed.
Despite her adventurous lifestyle, Lindsay remains deeply connected to family, embracing her role as the “best aunt ever” with the same passion she brings to all her pursuits. She is a woman who lives richly by challenging norms, inspiring those around her to embrace adventure, resilience, and the limitless possibilities of life.”
Nicole Nealy
“Nicole is an adventurer for sure! She travels the local area, teaching people how to paint or paint windows at local businesses—traveling to Texas or Missouri to visit family. Oregon and Washington to paint at vineyards or get inspiration from the coastlines. California and Nevada for their scenic beauty. She recently returned from India where she taught kids to paint and spread her joyous heart.”

Feeding the Soul
An award for individuals in the food and beverage business! This is for a woman who works within the culinary or beverage services – including bartenders, chefs, cooks, hostesses, waiters, etc.
Sponsored by SOAR Pilates
About the Feeding the Soul Finalists
In no particular order
Carin Dey, Owner, Peavine Pantry
“Carin is a phenomenal human being and also a phenomenal baker! I said that this community cannot sleep on her from the moment I met her! She’s special. She hosts a pantry pickup stocked with the most thoughtful and delicious treats. She is intentional with her guests and has a repeat chain of purchasers traveling far to snag a bite of her magical conjurings! Carin deserves recognition for her kindness, humility, and artistry in the kitchen!”
Jean Marie Bellington, Owner, Lazy G Brewhouse
“It is with great enthusiasm that I nominate Jean-Marie Bellington, the owner behind LazyG Brewhouse, for recognition as an outstanding woman entrepreneur. Jean-Marie has demonstrated leadership, resilience (surviving COVID), and passion in building a restaurant that has become a beloved cornerstone in our community.
From the beginning, Jean-Marie showed an unwavering dedication to her craft, combining her love for food and craft beer brewing, which has been a passion for decades. She has created a space where people can enjoy delicious meals and award-winning beers and a warm and welcoming environment that makes every guest feel like family. Her restaurant reflects her values: hard work, authenticity, and a deep care for the community she serves.
In addition to serving her community wonderful food, beer, and a welcoming environment, she gives back to the community, sponsoring many fundraisers for a variety of charities, teachers at Prescott High with a “thank you” luncheon, and involvement in a professional organization that promotes women in the brewing industry.
For these reasons and more, I wholeheartedly nominate Jean-Marie for this honor. She truly deserves recognition for her dedication, innovation, and the positive impact she continues to have on her community.”
Karrie Palmer, Server, Capitol Canyon Club
“Holy smokes! This woman is amazing! No matter the time or day, Karrie has a smile on her face. Working in a country club is not the easiest environment. The hours are long, the members have expectations, and parts of the menu change every week. Karrie has been a fixture at CCC for X years. I’ve seen Karrie run the entire room – and she delivers a personal heart-felt exchange at every table. She knows her customers. She knows their beverage of choice, and in many cases, their favorites on the menu. She makes a point to ensure every guest feels seen, heard, appreciated and leaves satisfied. That is a rare gift indeed. She is Herculean in her efforts and the members of CCC are the beneficiaries.”
Talia Maiolo, Owner, Dolce Bar Cart
“I am pleased to nominate Talia Maiolo, the creative force behind Dolce Bar Cart in Prescott, for the prestigious Feeding the Soul Award. Talia’s dedication to elevating the local food and drink scene, her passion for hospitality, and her innovative approach to crafting unforgettable experiences make her an outstanding candidate for this recognition.
Since launching Dolce Bar Cart, Talia has transformed the art of catering and bar services in the Prescott area. Her attention to detail, commitment to high-quality ingredients, and personalized approach to every event have garnered rave reviews and a loyal following.
Her charcuterie bar cart is not just a service; it’s an experience.”
Wendy Razo, Owner, Jersey Girl Cheesecakes
“Wendy’s passion for baking, dedication to quality, and ability to create exceptional desserts have made her a beloved figure in the Prescott food community.
Since launching Jersey Girl Cheesecakes, Wendy has consistently wowed her customers with her delicious, meticulously crafted cheesecakes. With a wide variety of flavors, from traditional favorites to inventive seasonal options, Wendy’s cheesecakes have become a must-have for locals and visitors alike. Each cheesecake is a perfect balance of creamy, rich, and flavorful, with every bite leaving a lasting impression. Wendy’s commitment to using the finest ingredients and her attention to detail in every creation ensures that her cheesecakes are truly exceptional.
What sets Wendy apart is not just her culinary expertise but her unwavering dedication to customer satisfaction. Whether it’s customizing a cake for a special occasion, offering gluten-free and vegan options, or simply listening to her customers’ needs, Wendy’s personal touch makes every experience with Jersey Girl Cheesecakes feel special. Her enthusiasm for baking and her genuine love for bringing joy to others through her desserts are evident in every interaction and every cheesecake she creates.
Beyond her extraordinary talent, Wendy is a true asset to the Prescott community. She takes pride in supporting local farmers and businesses, sourcing ingredients from the best local suppliers whenever possible. Her commitment to the community is reflected in her collaborative spirit, whether she’s participating in local events or offering her delicious treats to charity fundraisers.”
Samantha Fite, Owner, Fite and Sons Mercantile
“Samantha Fite is a local business owner in downtown Prescott. The store, Fite and Sons Mercantile, specializes in locally-made and award-winning ice cream that uses real cream and sugar to find that amazing taste. She has created fantastic flavor ideas for the ice cream that come to life. Some examples would be huckleberry, grown in Arizona, lemon biscuit, a national award winner, and caramel whiskey toffee crunch, the best seller. She is also known around town for our warm cinnamon roasted nuts, which she teaches her staff to make to perfection.
The family-owned business serves so many fun kinds of homemade fudge that she has learned to make wonderfully, as well as teaching her son and two daughters, how to make, which her father-in-law (the store mascot) loves sharing with people. Who wouldn’t be proud to run a family-run business where the grandkids help make the fudge? She has thought of unique flavor pairings for our nuts and brittle, such as whiskey pecan and margarita cashew. You can watch through the window as we cook the brittle and nuts.
Her local store has so much to offer including delicious food and drinks. She has brought so much to the community, both visitors and locals, to enjoy when you are craving that sweet treat. The kindness and community that Samantha has brought to Prescott over the past few years and will continue to get for many years to come deserves much praise and appreciation. I am honored to have Samantha in my life and nominate her for this award.”

Social Impact
An award for the woman who is always giving back! This individual works for or volunteers for a local nonprofit(s).
Sponsored by Visiting Angels
About the Social Impact Finalists
In no particular order
Julie Brown Pflueger, Prescott Area Shelter Services
“Julie has consistently demonstrated exceptional dedication to our community through her volunteerism and professional contributions to local nonprofit organizations. She has an unwavering commitment to making a positive difference and has significantly impacted Prescott Area Shelter Services and the Prescott Event Alliance.
As a dedicated volunteer and advocate for Prescott Area Shelter Services, Julie has gone above and beyond in supporting the mission to provide shelter and resources for individuals and families in need. Her tireless efforts have helped improve the lives of countless homeless individuals, offering emotional and practical support.
Through her work and volunteerism, Julie exemplifies the spirit of giving back, demonstrating a deep commitment to improving the lives of those around her. Her dedication to supporting her community is an inspiration, and she continues to be a driving force in making Prescott a better place for all.”
Courtney Osterfelt, The Launch Pad Teen Center
“Courtney has dedicated herself to creating and building The Launch Pad Teen Center. She is a visionary, and her optimism, dedication and passion are so contagious that she continues to bring together countless volunteers and donors to provide incredible resources to the teens of our community. More importantly, how much she cares for and respects the teens of our community is clear to them, and that’s a huge part of what makes TLP a success.”
Ashley McDonough, GEM Environmental
“Ashley has been an integral part of GEM Environmental NFP for years, demonstrating an unwavering commitment to workforce development, mentorship, and accessibility in STEM. Beginning her journey as an Accounting Clerk, she worked her way up to become the Executive Director, a role in which she now serves as the primary mentor for GEM Corps members and leads initiatives that create meaningful career pathways for underrepresented individuals in STEM in the Prescott community.
Beyond her professional achievements, Ashley is deeply committed to empowering the Prescott community. She has uplifted Prescottonians from all walks of life, providing mentorship, opportunities, and unwavering support to those striving to build a better future. Whether through workforce development programs, community partnerships, or one-on-one mentorship, she elevates those around her, creating a ripple effect of positivity and growth.”
Cindy Rollins, Community Advocate & Volunteer
“Dr. Cindy Rollins is such a resource and an advocate for the youth of our community! As a clinical psychologist who does incredible work with teens, she has a hugely positive social impact professionally, but she doesn’t stop there. Dr. Rollins has served in various volunteer roles, most recently as a board member, WEB speaker, fundraiser and Santa Run committee chair for The Launch Pad Teen Center. She is always willing to lend her professional knowledge, interpersonal skills, and uplifting spirit to a worthy project, and she’ll probably bring some friends along to help, too!”
Fatima Avila, Community Advocate and Volunteer
“Fatima’s passion for giving back is deeply rooted in her childhood experiences. She grew up in humble beginnings, often lacking what most would consider essentials—facing nights of hunger and hardships that no child should endure. These experiences shaped her into the woman she is today: a fierce advocate for others, ensuring that no one in her community feels unseen or unsupported.
She volunteers tirelessly for multiple organizations, including The Rosa Foundation, which serves local families in need. As Vice President of Prescott Area Young Professionals (PAYP), she helps create opportunities for young leaders to grow, connect, and give back. She also serves as an Ambassador for the Prescott Chamber of Commerce, always looking for ways to bridge connections and uplift small businesses. Fatima doesn’t just talk about service—she lives it.
She has become the person she needed as a child—who fights for others, lends a helping hand, and ensures that no one is left behind. Whether organizing local events, supporting youth sports, or spearheading fundraising initiatives, her commitment to creating a stronger, more connected community is nothing short of inspiring.”
Pauline McAplin, Community Advocate & Volunteer
“She hits the trail systems all around our area, seeking out the homeless to provide them with blankets, snacks, socks, etc., and assists them through many nonprofit resources. Currently she seeks out homeless veterans with the Nation’s Finest and facilitates fundraising events for our Veterans.”

Prescott’s M.O.M.
(Mother OR Mentor)
An award for the homemakers – who make everywhere a home! This is for women homeschooling, single moms wearing many hats, women who are fostering children, or women who prioritize mentoring young adults. We want to hear about her!
Sponsored by Massage Envy Prescott
About the Prescott's M.O.M. Finalists
In no particular order
Christen Glennan
“Christen is a nurse practitioner at Yavapai Pediatrics, she helps out with the Launch Pad, and helps kids every day. She truly is Prescott’s MOM.”
“Christen is inspiring and kind. As a nurse practitioner she helps kids all over the county and truly cares about every one of them.”
Kristie Zizz
“For her outstanding work solo-parenting her five kids while also navigating starting a business and working part time.”
Sarah Allen
“Sarah homeschools her two children with love and compassion. She teaches them not only about the normal subjects but also about running a business, like for her son, who loves to bake and sell his creations, or her daughter, who has her own pet sitting business. She also makes time to volunteer on the YES! Fundraising committee and give group classes at Fit Body Boot camp!”
Brittany Yedid
“I met Brittany a few years ago Downtown on the square with her three beautiful daughters, and a group of family and friends—all girls! We happened to be demonstrating crystal sound bowls and the gong. The girls were all so very intrigued. They had a reservation for lunch, Brittany promised them she would bring the tribe back to us after lunch and shopping. As promised, they returned. Since this day, I have become closer and a great friend of Brittany.
I’m amazed daily at her dedication to rise before the sun, make breakfast for her family, treat each child individually, and create team spirit and teamwork. She also works full time at a local wine establishment. She is continuously, either at a soccer tournament, celebrating one of her daughters with a unique ‘day’ just with Mom, crafting, touring, soccer mom, hiking, attending sound baths, baking, going to school and local functions, tending to nature and Mother Earth, teaching them ethics and morals and how to navigate themselves in the world around them. When I see Brittany with her family, you can see and feel the love between them!! I couldn’t think of any better candidate for this nomination.”
Noelle Hernandez-Wilson
“This woman has raised eight children: four biological and four fostered and adopted children… she runs her household with the help of her devoted and loving huband, who is also a seargent for prescott valley pd… she has licensing in herbal medines and provides our community with healthy herbal alternatives to help with our ailments and overall health. Her kids are involved in sports and other academics, so I rarely get to visit with her, but she is one woman everyone needs to know. Her smile is contagious and her heart is enormous. I’m blessed to call her my friend.”
Andrea Boehland
“As a homeschooling mom of two children, she finds an opportunity to teach all day. She is constantly guiding in a nurturing and safe atmosphere, whether it’s actual classroom time, field trips, day camps, outdoor education, life skills, or independent learning. Both of her children are involved in many community classes and events. Andrea inspires other moms through her Mama’s Homeschooling page and shares her resources with the homeschooling community.”

Makers Award
An award for individuals in the art world! This category celebrates all makers in all mediums, from jewelry and fashion to pottery and photography to music and art.
Sponsored by ‘Tis Art Center & Gallery
About the Makers Finalists
In no particular order
Arlene Hardy, Director, Yavapai Youth Choir
“Arlene is a mighty force for the local Prescott vocal arts world. She founded and is the director of Yavapai Youth Choirs – which now includes multiple choir groups for children and young adults, male and female, for the Quad Cities area. She also started and directs the Una Voce women’s choir, which has existed in some form or another for over 20 years. She has acted and sung in lead roles in multiple Yavapai College musical productions and regularly gives private voice lessons to both children and adults. What sets Arlene apart, even with all of these credentials already listed, is her infectious enthusiasm and vigorous professionalism. She sets a high bar for musical performance standards, and the Prescott area is so lucky to have her share her talents and expertise!”
Danielle Derois, Owner, Old Soul Creators
“Danielle – a powerhouse entrepreneur using her talent to uplift others! Through her small painting business, she creates beautiful art and gives back to the community, bringing creativity and inspiration to those around her. Her dedication, passion, and generosity make her.”
“Danielle is the most creative person I know and she enjoys helping others find their artistic passions from owning her own painting company, where she hosts paint and sips in different Quad City locations, or her day-to-day life of teaching her children art and creativity through projects at home, or taking them out in nature to create their masterpieces. She also works with kids at the library to make projects and encourage creativity. I have watched her teach her classes multiple times, and she connects with people through her art. She enjoys seeing others enjoy it as much as she does.”
Jenny Rose Harlow, Owner, Blue Plume Studio
“Jenny Rose is an incredible artist, but it doesn’t end there. She also provides a safe environment in which to learn about animals and art together on her farm. She has a real passion for teaching about art, and this is evident in her interactions with the children she teaches in her art camps, homeschool coops, and even the adults she works with. She has a kind heart and she can capture this in the art that she produces.”
Jo Fuentes, Interior Decorator
“Jo is an amazing interior designer who brings her keen eye for design to the table and truly understands her clients’ wants and needs. She makes every client feel valued, heard, and confident in their design choices, creating beautiful and functional spaces.”
Jo Fuentes has been serving interior design services since 2016, all over the Quad Cities area and beyond. Over the years, she has created beautiful spaces within the scope of work dictated by clients. When moving to a new home or beginning to work on other areas of the house, they return to Jo because of their experience with her. Fuentes has been serving interior design services since 2016, all over the Quad Cities area and beyond. Over the years, she has created beautiful spaces within the scope of work dictated by clients. When moving to a new home or beginning to work on other areas of the house, they return to Jo because of their experience with her.”
Tinamarie Cox, Poet
“As a mom, mental health warrior, and mental health advocate, Tinamarie has published many poetic works relating to mental health. Aside from being a full-time mom, she writes poetry and short stories, creates art, spoils her rescue felines, and does her best to be a supporter and example for those struggling with mental health. You can check out her work at the Prescott Public Library where she participated in the 2024 Local Author Fair.”
“Tinamarie tirelessly works hard to stress positive mental health and taking care of oneself. She has also created a raw and personal book of poetry that focuses on that.”
Lizabeth Rogers, Elks Theater
“Lizabeth’s passion for the arts, her dedication to community engagement, and her tireless efforts in preserving and promoting theater in Prescott make her a perfect candidate for this honor.
Beyond her theater organizer and manager work, Lizabeth’s dedication to arts education and community outreach stands out. She has worked tirelessly to ensure that the arts are accessible to all members of the Prescott community. Her belief in the power of theater to inspire, educate, and unite is evident in all that she does.
Lizabeth Rogers has made a lasting impact on the Prescott arts community, and her work with the Elks Theater has enriched the lives of countless individuals in the area. Her leadership, dedication, and love for theater make her an ideal candidate for the Maker Award. I wholeheartedly recommend Lizabeth for this prestigious honor, as she has genuinely shaped and enriched the cultural landscape of Prescott significantly.”

Rosie the Riveter
An award for individuals working in what used to be traditional male roles! This is for those strong, amazing women who work in fields that were at one time only for men, including construction, police, fire department, operating heavy machinery…this list could go on forever.
Sponsored by Granite Mountain Distillery
About the Rosie the Riveter Finalists
In no particular order
Kassandra Lawhorn, Owner, Lawhorn Plumbing
“In a world where the trades are still largely male-dominated, Kassandra Lawhorn is a shining example of strength, resilience, and determination. As both a plumber and a business owner, she doesn’t just keep up—she leads, proving that skill, dedication, and work ethic know no gender. Her story embodies the spirit of Rosie the Riveter, a symbol of female empowerment, breaking barriers and redefining what it means to be a woman in a traditionally male profession.
Plumbing is a physically demanding job, requiring technical expertise and the strength and endurance to handle heavy tools, challenging environments, and long hours. Kassandra takes on the same hard labor as her male counterparts, from repairing water lines to installing complex plumbing systems, never backing down from the job’s demands. She carries herself confidently, proving that she belongs in the field just as much as anyone else
More than just a skilled tradeswoman, Kassandra inspires other women who aspire to enter the trades. By showing up every day, putting in the work, and excelling in her craft, she shatters outdated stereotypes and paves the way for future generations of women in plumbing and other skilled trades. Her determination to succeed in a male-dominated industry is a testament to the values that Rosie the Riveter represented—hard work, perseverance, and the belief that women are just as capable as men in any field.
For these reasons, Kassandra Lawhorn is the perfect nominee for the Rosie the Riveter Award. She is living proof that women belong in the trades, not just as exceptions but as equals and leaders. Her dedication to her craft, fearless approach to hard labor, and ability to run a thriving business make her a true modern-day Rosie, leading by example and proving that “We Can Do It!”
Kayce Peters, Owner, Buenos Banos
“This girl is KILLING IT in a man’s world! After staying home for the last decade raising her six children, she and her husband decided to start a woman-owned porta potty company. Her husband works full time at the Bagdad mine, so Kayce is home raising the kids, keeping the house, and running a business. She started with seven toilets last January and now has 75! She delivers the toilets, cleans and services them, and connects with customers. They all know they can trust her to show up every week and she continues to provide the cleanest potties in the Quad-City area. She’s already had an interview with the Prescott times, and has just recently had her company featured in ProMagazine (a nation wide portable restroom magazine) I really think that Porta potties are traditionally a man’s job, so when they see a small short woman jump out of a truck and start pumping and cleaning a porta potty it’s just not typical.”
Kendall Fenn, Horse Trainer
“Most horse trainers, breeders, and breaking in horses are done by men. Here in Arizona, most of the reputable trainers are “Cowboys”. Dealing with these large animals and green unbroken horses has been a right of passage for many a cowboy. This profession has excluded women from this for many, many years, most don’t even recognize women trainers in this manner. Kendal is a gifted horsewoman. She takes on rescued horses, horses that have been abused, and horses that have never been ridden. The more unruly, the more she trains them. These beautiful animals go from being sent to the slaughterhouse to winning competitions with kids. She has also trained a cow. Jersey is often seen with her husband Mayor Fenn in some of the parades in Dewey.”
Leah Baker, Heavy Equipment Operator
“I believe she is a great candidate to win the Rosie the Riveter Award because they show incredible strength despite being small in stature. My friends are tiny, but they are mighty and make an outsized impact on our town.”
“She is a badass at what she does. She works harder than all the men on her crew and is consistently recognized for her amazing work. She always shocks homeowners and builders when she exits her machine. She is paving the way for any woman that wants to work in a traditional men-only environment.”
Lilith Brooks, Tattoo Artist
“Lilith works in a primarily male-dominated industry, you have to be very hard-headed to get very far in tattooing. She’s her social media manager and shop manager, running inventory and answering messages on every platform, be it text, email, or social media. She’s creating eternal pieces of art daily!”
“Lilith is a very talented artist and a beacon of light in so many people’s lives. She’s a fantastic mother of 3, a friend to many people, and an amazing wife to her husband Dominic. Lilith has shown outstanding qualities in the community, showing support of local small businesses and bands. She takes the time and heart to create artwork for her friends and clients for many reasons, from a tattoo in remembrance, celebrations of love and friendship, to anything just for fun. Her creative mind and loving soul keep her at the top of my list for the Rosie the Riveter award!”
Tiffany Molina, Tattoo Artist
“Tiffany has worked in the tattoo industry primarily around all males and been doubted for being a woman but has been successful regardless.”
“Tiffany is my sister. She beat cancer and opened her tattoo studio, which won “best paramedical tattoo services” from AzFoothills magazine in the Phoenix Valley for 2020,2021, and 2022. She then went on to open a second location and the first and ONLY licensed wedding/event location tattooing company. She’s just a powerhouse in business. Verified on Instagram without paying for it and over 40k followers on TikTok! She owns Arizona Tattoo Collective and is my hero.”

STEAM
An award for educators – in Science, Technology, Engineering, Arts, and Mathematics! This is for a woman in education – elementary, middle, high, or higher education.
Sponsored by Haley Construction
About the S.T.E.A.M. Finalists
In no particular order
Ellen Bashor, Outdoor Learning Coordinator
“Ellen works tirelessly to educate all children in our community about the importance of our natural environment and to promote other nonprofits providing more for families of Yavapai County. She works behind the scenes to ensure that our city parks are clean, beautiful, safe, and accessible to all members of the community while also leading a group of young adults Park Rangers down the path of becoming stewards and educators of the natural world.”
Sheri Nelson, Chemistry Teacher at Prescott High School
“Mrs. Nelson is not just a teacher. She is an inspiration who every student likes and looks up to. She gives life advice to her students and prepares them for the real world as well as preparing them for careers in the science field. She is always dedicated to her students, even on the weekends. She truly deserves the title of STEAM Woman.”
“Sheri Nelson is my daughter’s AP chemistry teacher. I’ve never met her, but after hearing my daughter sing the teacher’s praises of the hardest, most challenging class she’s taken so far, I am certain she deserves this award. Ms. Nelson has spent numerous lunches giving her students extra help when they ask. She even responded to a weekend email from my stressed out daughter and proceeded to FaceTime with her on a Sunday before a Monday morning test to explain a few things. I don’t think my daughter will likely pursue a chemistry career. Still, Ms. Nelson’s belief in her, her support, and the example she’s provided as a strong woman empowering others will have a lifelong positive impact on her.”
Amanda Voss, Yavapai Exploration and Science (YES!)
“Incredible vision for bringing science to kids in our community.
She’s a woman who started/a woman-owned business.
She’s SO incredibly passionate about what she does!!”
“Amanda has over 15 years of invaluable experience in education. Armed with a Master of Education from Ohio State University and specialized endorsements in reading and dyslexia identification and remediation, her journey began in the classroom, where she passionately nurtured young minds at the primary level. Throughout her career, she has seamlessly transitioned into various administrative roles, including principal, mentor, and coordinator to mentors, each role enriching her understanding of the educational landscape. In her free time, she enjoys mountain biking, traveling and camping with her family, and chasing after her daughter, Ril.”
Ellen Snyder, Ecologist and Education Specialist
“Ellen is an absolute rockstar regarding STEAM education, outdoor accessibility, and making science fun for everyone—especially families with little ones. With a background in ecology, she’s dedicated her time and energy to connecting people (big and small) with the natural world.
She’s been a four-term AmeriCorps member with GEM Environmental, diving headfirst into environmental education and community service. And if that’s not impressive enough, she started her most recent term just six weeks after giving birth to her daughter, Marceline—talk about commitment!
Ellen’s passion goes beyond just teaching—she volunteers with multiple nature and outdoor-based organizations and is a huge part of Nature Niños, where she leads baby-friendly activities to help introduce even the tiniest explorers to the great outdoors. She’s on a mission to make outdoor education accessible for families with small children across the greater Prescott area, proving that science and adventure are for everyone, regardless of age.
She’s not just an educator… she’s an advocate, a role model, and a total powerhouse when it comes to making STEAM learning engaging and inclusive.”
Kelly Boge, Elementary Educator at BASIS
“Kelly is the absolute heart and soul of STEAM education—compassionate, dedicated, and always putting her students first. A mother of five now-grown kids, she has spent her life as a natural educator, and her passion for teaching shines through daily.
As a Math and Science teacher at BASIS Prescott, Kelly meets her students exactly where they are, ensuring everyone feels supported and capable, regardless of their learning style. She goes above and beyond to ensure her classroom is a space where students can truly thrive, not just by teaching, but by ensuring they have all the resources they need to succeed. She’s organized countless online fundraisers to gather donations for classroom materials, ensuring every student gets an enriching and engaging learning experience.
But Kelly isn’t just a fantastic teacher—she treats every student as if they were her child, bringing kindness, patience, and unwavering support to everything she does. Her love for education, her students, and her community makes her one of the greatest gifts to the Prescott community. Everyone with a child at Basis can rest well assured that they receive a holistic educational approach from a woman who CARES.”
Elizabeth St. Laurent, Homeschool Science Teacher
“Beth is a working mom, homeschool science teacher extraordinaire, and the epitome of kindness.
Even though she works full-time, Beth dedicates much of her free time to managing a local homeschool co-op and creating fresh, innovative High School level science classes. Every year students get excited about her lab experiments, (lighting hands on fire or finding out why things explode and how) and parents rush to get a spot in her class. She has taught general science, chemistry, and physics. The courses are challenging and engaging. She knows every student’s strengths and weaknesses and tries to meet them where they’re at. So many community members have been blessed by Beth’s classes….not to mention the at-home summer classes she has hosted.
Not all superheroes wear capes, some carry a beaker and light things in fire for education!”

The PRO
An award for individuals in the professional world! This is for women making a significant difference with their service, including marketing, PR, event planning, social media, accounting, legal work, consulting, etc.
Sponsored by Northern AZ Social Media
About The PRO Finalists
In no particular order
Alyssa McQuality, Owner, McQuality Customs
“Alyssa has always worked so hard in her business that she helps many other businesses grow by providing the best quality work!”
“Alyssa has put much effort into her trade and wants to help others succeed. She gives back to the community continuously & is so personable, she deserves this award.”
Ariana Bennett, Marketing Strategist
“Ariana is a powerhouse go-getter who has continued to inspire me and many others with her kindness and intentionality! I’ve never met someone so confident in themselves that they also level up the room! She is the first to ask how to help everyone rise and she gets the job done. Every opportunity to speak with Ariana is to learn more about growing passion for your goals and how to pursue the right connections. She is a valuable resource for our community and deserves recognition!”
Sadie Sarti, Owner, Sadie Sarti Design Co.
“As the owner and lead designer at Sadie Sarti Design Co., Sadie has built an incredible business since 2007 and revolutionized web design for Prescott and beyond.
Sadie is the creative force behind some of our community’s most vital digital platforms, including the City of Prescott’s and World’s Oldest Rodeo websites. These projects highlight her ability to craft websites that are visually stunning, highly functional, and accessible. For example, the City of Prescott website provides an intuitive, user-friendly experience, making it easy for residents to access city services, find essential updates, and stay informed. Meanwhile, the World’s Oldest Rodeo website captures the spirit and legacy of this iconic event, offering a seamless platform for ticket sales, event schedules, and historical storytelling, ensuring a rich experience for visitors and rodeo enthusiasts.
Beyond her design talent, Sadie plays a key role in cultivating local creative talent by running a thriving website and graphic design company in Prescott. Her business supports a niche industry that provides high-quality employment opportunities, allowing talented professionals to build their careers locally rather than seeking opportunities elsewhere. Her expertise brings Prescott businesses an agency-level digital presence—one that companies elsewhere pay millions for—right from our own backyard.
Sadie’s impact extends far beyond her client work. She is a dedicated community advocate, serving on the Prescott Downtown Partnership board and contributing to various committees, including marketing, communications, events, and nominations. Her leadership and passion for Prescott’s success are evident in everything she does.”
Bree Fitzgerald, Realtor
“Bree’s exceptional skills, unwavering professionalism, and deep commitment to her clients make her an outstanding candidate for this prestigious recognition.
As a realtor in Prescott, Bree has built a reputation for her knowledge of the local market, her strategic approach to real estate, and her passion for helping people find their dream homes. Her ability to understand the unique needs of her clients and match them with the perfect properties has earned her the trust and respect of buyers and sellers. Bree doesn’t just close deals; she creates lasting relationships built on transparency, integrity, and genuine care for her clients’ success.
In addition to her exceptional real estate skills, Bree is deeply invested in the Prescott community. She strongly advocates for local businesses and actively participates in community events, always striving to make Prescott an even better place to live and work. Bree’s dedication to her clients and the community make her an incredible professional and a true asset to the area.”
Elizabeth Helsley, BMO Harris Bank Manager
“Elizabeth has been in banking since I met her in 2004, when we both worked at Bank of America, and she was just 18. I watched her grow from being a bank teller to taking over my personal banker position, managing Bank of America, and finding her home at BMO. She helps many business owners in our area, and I manage our accounts. She gives us helpful tips for business growth and supports all business models, including minority-owned businesses. She helped me achieve my goals with female business owner financing to help keep our business positive during slow months, as many businesses are seasonal. Elizabeth is determined, disciplined, and has the tenacity to do what’s right for her clients. Her integrity in business is astounding!”
Katie Moore, Owner, Moore Events & Rents
“Katie is dynamite on wheels …. And rents them too!
Her rental company is the backbone of our world of events in the Quad Cities supporting venues, caterers, hotels, restaurants, planners, home parties and more! Her equipment is top notch. Ordering, pick up, or delivery, and invoicing is automated and easy. Katie supports and gives to many non-profits such as PASS, Boys and Girls Club, and supports both Chambers of Commerce with their events. In 2024 Katie served on the committee of the Prescott Event Alliance producing the Finale Event at her venue, the historical Prescott Chapel which was a huge success. The Prescott Chapel brings local and out of town celebrations to life in an intimate setting. Katie manages all this while being the Mother of two young children and the wife, sister, and daughter of a large family.”

BeYOUtiful
An award for individuals in the health and beauty fields! This is for women in health or beauty-related fields, including wellness, yoga, pilates, stylists, aestheticians, etc.
Sponsored by Dr. Cindy Rollins, Psy. D.
About the BeYOUtiful Finalists
In no particular order
Dr. Maryam Emaami, Primary Care Physician
“Dr. Maryam Emami, MD is a distinguished family physician with over 14 years of healthcare experience in Prescott. Her professional journey uniquely blends comprehensive primary care, aesthetic medicine, and dedicated women’s health advocacy. As a female physician, she has empowered women through holistic healthcare solutions, addressing medical and personal wellness needs. Dr. Emami’s clinic is a pioneering space for women’s health, offering specialized treatments that encompass physical, emotional, and aesthetic well-being. Her achievements include breaking barriers in medical practice, providing compassionate care, and creating a supportive environment that champions women’s comprehensive healthcare needs.”
Faith Cullison, Aesthetician
“I am thrilled to nominate Faith Cullison, owner and Aesthetician of R&R Aesthetics, for the BeYOUTiful Award. Faith is a true gem in the health and beauty, dedicated to providing exceptional care and personalized treatments for her clients.
Faith’s expertise shines through in her advanced skincare services, including Procell Therapies Microchanneling, Facials, Henna Brows, Waxing, and Chemical Peels. What sets Faith apart is her dedication to her clients’ success. She takes the time to understand their needs and goals, providing customized skincare treatments that deliver results.
Beyond her technical skills, Faith’s clients appreciate her personable nature and her commitment to educating them about skincare. She ensures that her clients receive top-notch treatments in the studio and understand how to care for their skin at home. Faith’s approach is rooted in love and support, creating a judgment-free environment where her clients can feel genuinely cared for.
Faith Cullison embodies the spirit of the BeYOUTiful Award, celebrating individuals who positively impact the health and beauty industry. Her passion for skincare, commitment to her clients, and dedication to excellence make her a deserving candidate for this award.”
Jessica Leary, Pilates & Yoga Instructor
“Jessica is a truly beautiful woman who inspires true beauty in others. She is a talented and experienced yoga instructor and pilates instructor, and in these roles she encourages the development of strength, confidence, and health. Jessica’s philosophy, example and messaging all promote authenticity, kindness, compassion, gentleness, generosity, trust, and self-love. She is also an artist and teaches various art forms in community classes, helping people create and embody beauty.”
Karen Weisser, Massage Therapist
“She is just a good soul. Always pushing people to feel better and be better versions of themselves.”
“She supports other women in the community and uplifts everyone around her.”
“Fantastic massage therapist and she supports women in the area.”
Kelly Howard, Aesthetician
“I moved to the area from out of state early last year and found Kelly when looking for a new Esthetician. My very first impression was “Wow! This person is professional, personable, and overall amazing”. She has made me feel comfortable, welcome, and essential at every appointment. She always goes above and beyond providing skin care advice and gives excellent natural skin care product recommendations. One thing that has always stuck out is how much she listens and cares. I can walk into an appointment stressed out over different things that have gone on over the last day/week/month, leaving feeling 1000% less stressed. I find myself looking forward to each appointment because of Kelly!”
Tesia Hurt, Owner Beautiful You Spray Tanning & Permanent Jewelry
“Tesia took an incredibly difficult and scary battle with skin cancer and created her spray tanning business to educate women on the importance of taking care of their skin and take action to help women stop tanning in the sun. She is a survivor who took a bad thing and created Beautiful You Spray Tanning for BeaYOUtiful ladies like herself.”

I AM Prescott Woman
This woman is beloved in the Prescott community for her innate ability to engage, empower, and inspire those around her. Throughout her lengthy career and avid community involvement, she has led with exceptional grace and finesse, her actions echoing the core mission of Prescott Woman magazine. The impact she has made as a woman and for women is key.
Sponsored by Prescott Woman Magazine
Finalists from this category are from the covers of our 2024-2025 Prescott Woman Magazine.
About the I AM Prescott Woman Finalists
Taken from the 2024-2025 Covers of Prescott Woman Magazine
In no particular order
Gillian Haley, Haley Construction
Gillian Haley owns and operates Haley Construction, a trusted and respected construction company based in Prescott, AZ. With a passion for craftsmanship and a keen eye for detail, Gillian has built a reputation for delivering high-quality, reliable construction services to the Prescott community. Haley Construction is known for its commitment to excellence, innovative solutions, and personalized service, specializing in residential and commercial projects. Gillian’s leadership and hands-on approach have driven the company’s success, making it a go-to choice for those seeking professional, efficient, and top-tier construction work in the area. Her dedication to sustainable building practices and her commitment to customer satisfaction have earned her clients’ trust across Prescott. Read her cover story.
Mackenzie Rodgers, APS
Mackenzie Rodgers is a dedicated professional at Arizona Public Service (APS) in Prescott, AZ, where she plays a key role in advancing the company’s mission of providing reliable and sustainable energy solutions. Mackenzie has made significant contributions to APS’s local initiatives with a focus on customer service, community engagement, and operational excellence. Her commitment to enhancing energy efficiency and involvement in various community projects have solidified her as a valued member of the Prescott team. Mackenzie’s passion for supporting the community and her expertise in energy services allow her to effectively bridge the gap between APS and residents, ensuring that Prescott continues to thrive with dependable, forward-thinking energy solutions. Read her cover story.
Tamara Player, Polara Health
Tamara Player is a dedicated healthcare professional at Polara Health in Prescott, AZ, where she plays a pivotal role in providing compassionate care and support to the local community. With a strong background in behavioral health, Tamara is deeply committed to improving the mental and emotional well-being of individuals across the region. Her work at Polara Health focuses on offering comprehensive mental health services, helping clients navigate challenges and find sustainable solutions for their well-being. Tamara’s empathetic approach and professional expertise have earned her the respect and trust of colleagues and clients, making her an invaluable asset to Polara Health and the Prescott community. Read her cover story.
Allison Lenocker, Coalition for Compassion & Justice
Tracy Scheffer, Blushing Cactus Photography
Tracy Scheffer is the talented photographer and co-owner of Blushing Cactus Photography in Prescott, AZ. With a keen eye for detail and a passion for capturing life’s most precious moments, Tracy specializes in portrait, event, and lifestyle photography. Her warm, creative approach helps clients feel at ease, resulting in authentic, timeless images that tell a personal story. Tracy’s work is known for its natural beauty and ability to highlight the unique personality of each subject. As a beloved local photographer, she has built a strong reputation in Prescott for her professionalism, artistic vision, and dedication to delivering high-quality, memorable photographs that families and individuals will cherish for years. Read her cover story.
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