Women Who Lead

Every month, the Prescott Valley Economic Foundation’s (PVEDF) board of directors meets to discuss the region’s economic development efforts. Five of those members are outstanding women who have taken the extra step to ensure the community’s success. 

No matter what, Dava always kept her finger on the pulse of downtown Prescott. She’s served on various nonprofit boards including the Chamber of Commerce and the 2020 Forum (which she helped to establish, to conduct community talks about Prescott’s future). She has advised several Prescott General Plan committees and helped charter Prescott Area Leadership. Currently, she serves on the Sharlot Hall Museum’s Board of Trustees, and she’s involved with the local arts communities. 

For Bailie Sanders, being a fourth-generation Prescottonian has proven a bonus as she crafts the business she purchased in 2021 at the youthful age of 30: the Board & Brush DIY wood sign workshop along Whiskey Row Alley in Prescott.

While the Chadwick Family’s story began in Wyoming, they recently created a new beginning in Arizona: they opened a State Farm Insurance Agency in Prescott Valley on April 1, 2021. They chose this area because it truly embraces a small hometown feeling, yet still offers larger-city opportunities that allow their daughter, Kimber Elizabeth, to flourish and grow.

After living in three different cities over the course of her life, Dalaney Mason truly feels like she’s found her forever home in Prescott.

She feels so blessed that she is now able to have her dream job while also being able to support her family with it. Dalaney specializes in photographing couples, anywhere from maternity to weddings, and loves that she gets to document the most important milestones in their lives for them.

It hasn’t been easy for small business owners to support employee productivity and mental health as they have been forced to deal with the impacts of the Covid-19 pandemic. Natalie Haertlein, owner of an independent American Family Insurance office in Prescott Valley for 13 years, has been pleasantly surprised at how well some of those forced changes have worked.

When Natalie Dillon—owner and manager of Prescott’s Crimson Chair Salon—unexpectedly lost her job several years ago, she decided to make a huge career change to attend cosmetology school and follow what she believes is her true passion.

Northern Arizona radio group Great Circle Media recently promoted on air talent, Leza Lachapelle Dandos to Station Manager and Programming Director of Magic 99.1FM (KTMG), an Adult Contemporary music platform, located in Prescott, Arizona. She will continue as host of the Magic 99.1FM morning show, weekdays from 6am to 10am.

Dayana Moca is a force of nature. At just 23, she is a wife, mother of two, entrepreneur, real estate broker, world traveler, multilingual … the list goes on. Dayana has brought her culture and experience to Prescott, where she has settled, along with plans to bring in some exciting new business.

In 2020, at the height of the Pandemic, Vanessa was offered an opportunity to join the Founding Fathers Collective team. This position required her to learn quickly and adapt daily, culminating in the successful and highly anticipated opening as the Brand Lead for the largest self-serving tap wall in Arizona. She is very proud of her staff because without them she wouldn’t be able to do it.