Women Who Lead
Powering progress and inspiring change, Prescott’s women in business are making their mark. In our Women Who Lead section, Prescott Woman Magazine spotlights entrepreneurs, executives, and innovators who are breaking barriers and building legacies. Discover their journeys, their successes, and their passion for leading with purpose in every industry and corner of our community.Something New is Cooking in Prescott
Food, whether in the making or eating of it, has been a source of the community since humans began using fire. A uniquely food-centric form of community has just opened in downtown Prescott.
Having a commissary kitchen in Prescott has been the dream of many, especially Kathleen Yetman, Executive Director of Prescott Farmers Market (PFM.) She first saw the need for such a space when PFM conducted a feasibility study for a local food center in 2018.
Fast forward three years to PFM receiving grant funding from the Department of Agriculture, and now the dream has been realized through NoCo Community Kitchen. Named after its location, NoCo is bringing new life and new members of the local food community to North Cortez Street just two blocks from where PFM began 25 years ago.
Meet the ladies behind Prescott Area Young Professionals
Why she’s involved with PAYP: “I enjoyed the opportunity to be more involved in my community and make business connections in a social setting.”
Putting Her Clients on a Wise Path
Synthesizing knowledge from three decades of diverse banking roles, Veronica Aguilera now thoroughly enjoys the freedom of being a wealth advisor.
Veronica is somewhat of a rarity, as a widely cited Barron’s study estimates that only 15-20 percent of wealth advisors are female. What attracted her to this role?
“I love that I get to know my clients pretty intimately,” Veronica related. Her goal is to help clients create guaranteed income streams ahead of retirement, so they don’t fall prey to stock market jitters.
Smiling Every Day with People Who Love Prescott
Prescott Woman Magazine interviewed Raven Paccioni, General Manager of The Raven Café. We learned about the Paccionis’ passion for supporting their community, raising their kids here, and creating a safe space for everyone.
Contact, Care, Community
Prescott Woman Magazine interviewed Karen Piet, Re/Max Realtor® and member of the Prescott Chamber of Commerce. We learned about how much she values personal connections.
Enjoying the Camaraderie of Entrepreneurs Who Deeply About Prescott
Prescott Woman Magazine interviewed Diane Baab, owner of Pralines of Prescott. We learned about the Baab family’s love of their new hometown—Everybody’s Hometown—as well as the special treats they create … and their mission to support local nonprofits.
Transformation on a Deeper Level
If you’re struggling to meet some of your goals, maybe all you need is a coach who helps you organize the concrete steps along your path.
Holistic Health and Life Coach Kristen Dicker created her “Blooming Into You: Coming Home to Your True Self” business so she can be that helping hand.
Building On a Family Tradition
Haley Construction has established a deep foundation in Prescott, and that foundation only continues to build with the third generation of owners.
Jim and Frances Haley brought their construction business to Prescott in 1960, which likely makes Haley Construction the oldest continually running general contractor in Yavapai County. Jim and Fran passed the business on to their sons Tom and Bill in the 1970s. Then Tom’s daughter Gillian and stepson Allan Crary bought the business in 2014.
Building Downtown Partnerships through Business Connections
Prescott Woman Magazine interviewed both Bailie Sanders, owner of Board & Brush Prescott, and Heather Burgoyne, owner of SOAR Pilates, as new board members of the Prescott Downtown Partnership. We learned about their new roles in downtown leadership, their goals, and why they love the PDP.
The Future of Real Estate
When Carissa Maxwell set out to become a real estate agent, she did so to change her life. This past January, when she launched Glow Realty, she did it so she could change the lives of others.
Showcasing Prescott Valley’s Unique Attributes
During recent months, the Prescott Valley Town Council, the Town Manager, and key staff members recently had a collaborative strategic planning session where they determined four main focus areas for the Town moving forward: High-Performing Team, Water Stewardship, Quality of Life, and a Prosperous Community.
A Renewed Commitment to a Vital Downtown
PDP Board then quickly turned its focus to the future, creating a new detailed strategic plan to expand its efforts to help its partners keep the historic downtown dynamic while adding layers of PDP financial accountability. They hired fellow board member Audra Yamamoto to lead the PDP into a new, more transparent era.











