Prescott ATHENA Award Keynote Speaker Colleen Biggs Shares Her Most Powerful Advice for Reaching Goals

By Hilary Dartt

Colleen Biggs lives to empower women to achieve their peak potential.

The Mesa-based Peak Performance and Leadership Coach said she loves nothing more than to guide her clients to grow and thrive so they can make a difference in the world … which makes her the perfect Keynote Speaker for this year’s Prescott ATHENA Award ceremony September 18.

The ATHENA Award honors individuals who strive toward the highest levels of personal and professional accomplishment, who excel in their chosen field, devote time and energy to their community in a meaningful way, and forge paths of leadership for other women to follow.

“[The award] is so aligned with me,” Colleen said during a recent interview, adding that when it comes to leadership, “Society has it backwards.”

Where many leaders focus on bettering their employees, she said, the best leaders focus on bettering themselves.

“The more an individual strives for peak performance, the more everyone around them grows and continues to grow,” she said, referring to the saying, “A rising tide lifts all boats.”

“The more we love ourselves,” she said, “the more we can love others. And the more we build our power, the more we build others’ power.”

Even as women leaders strive to leave a big legacy, she hopes they understand that they have the opportunity to leave a legacy just by showing up every day. Someone doesn’t have to run a huge company, work as a news anchor, or produce TV shows … legacies are created one day, one step at a time.

During the September 18 ATHENA Award ceremony, Colleen’s talk will focus on personal power.

Whereas people often look outside themselves for solutions (fast weight-loss regimes, get-rich-quick schemes, magic bullets), she said looking within is the most powerful thing a person can do as she strives to reach her goals and change the world.

“When women feel empowered, and believe in themselves,” Colleen said, “they’re unstoppable.”

Learn more about the Prescott ATHENA Award at, and about Colleen at