Hiking & Outdoor | Prescott Woman Magazine

Hayley Heckethorn of Primrose Board Co.:

or native Prescottonian Hayley Heckethorn, leaving her full-time job during the pandemic proved to be a life-changing choice in a new niche-driven profession.

The founder of Primrose Board Co., Hayley—a 2020 healthcare industry graduate with a minor in Business Management from Grand Canyon University—said, “I initially started to explore careers in the wedding industry, and that’s when I discovered charcuterie boards.”

She recalled, “I brought one of my boards to a family dinner and my sister said, ‘You should do this as a business!’ I didn’t think it was much of a ‘thing’ at that time.”

Providing a Path to Stability

t’s been an exciting time for Prescott Area Shelter Services (PASS). As Prescott continues to expand and thrive, we, too, have seen a growing number of women and children needing our services. Fundraising is vital to supporting our mission of serving women, families, and veterans by providing temporary housing, resources, individualized case management, a pathway to permanent housing, and assistance to those transitioning from crisis to stability.

2025 marks PASS’s 15th Annual Afternoon Tea Celebration, which will take place on Sunday, March 2 at the Prescott Resort, 1500 Highway 69 in Prescott. Our theme, “Color Our Community with Hope,” will be a fun afternoon with a live and silent auction, raffle, guest speakers, and more! This is the only fundraiser PASS holds each year, and it is vital to its ability to continue our essential, non-duplicated services.

Culture Corner

Celebrate life, local flavor, and everything in between.
From community events and unforgettable weddings to the women making musical waves—plus festive gatherings, great food, and seasonal sips—Culture Corner is your guide to the people, places, and moments that bring Prescott to life.