Women Who Lead
Powering progress and inspiring change, Prescott’s women in business are making their mark. In our Women Who Lead section, Prescott Woman Magazine spotlights entrepreneurs, executives, and innovators who are breaking barriers and building legacies. Discover their journeys, their successes, and their passion for leading with purpose in every industry and corner of our community.
Hernandez Family Q&A
The Hernandez family has a long-standing relationship with the Prescott Farmer’s Market. The family matriarch, Lupe, and her husband, Ruben, started their family farm with nothing. They borrowed land to start growing produce and then eventually were able to build on their own land, incorporating their greenhouse and crops.
Feeding the Community—Today and in the Future
For 23 years, the nonprofit Prescott Farmers Market (PFM) has been connecting farmers and ranchers to the community. While most Prescottonians are aware of the Saturday market, they may not know about the additional services that PFM provides to the public.
Something for Everyone
Linda Caldwell and her husband, David, are part owners of The Marketplace on Cortez, an eclectic vintage shop in the heart of downtown Prescott, which sits side-by-side with its sister store, Cortez Street Emporium. The Marketplace holds a fine selection of antiques, paint products, refurbished furniture, home décor, and gifts.
Brenda Martinez covers the bases at Yavapai Title
When Brenda Martinez started working for Yavapai Title Agency as a “runner” in 1979 while still attending Prescott High School, the town was so small that she literally could run a short distance to all her job errands.
Today she’s the agency’s vice president, vying with the person who hired her as the longest-serving employee. Between the time he hired Brenda and today, Norb Wedepohl served a long stint as the Yavapai County Superior Court Clerk of Court. Otherwise he’d have her beat on the years, since he started with the region’s oldest existing title agency when it first opened in 1963.
Where Everybody Knows Your Name—and Your Pet’s Name
In Prescott Valley, Pet Headquarters is a place where staff members know customers—and their pets—by name. It’s a place where new customers come in and immediately feel like long-time friends, and where people are greeted by wagging tails and puppy kisses … or, smiles and hugs (these days, it’s elbow bumps).
Prescott Downtown Partnership: Still Going Strong to Keep Prescott’s Best Interests at Heart
Tourism industry Veteran MJ Smith and Arizona native Sheri Shaw bring enthusiastic collective energy to the Prescott Downtown Partnership (PDP), the merchant’s association formed in 1999 to provide a voice for the stakeholders in historic downtown Prescott. While currently serving on the PDP Board for four years, Shaw became President last year and is now in her second and final year as President. Smith has been in the tourism sector for 13 years, most recently in the Bullhead/Laughlin area in a position that fostered the seamless transition to Executive Director of the PDP. Both women share the goals of Prescott to retain its small-town downtown feel, most noticeable at events and venues sprinkled throughout town.
Working Behind the Scenes
Phoenix may be the center for advertising agencies in Arizona, but leading companies in Greater Prescott prefer an advertising agency with roots in the community: Helken & Horn.
As Helken & Horn Advertising Agency celebrates 25 years of partnering with clients in Northern Arizona, President Tracey Horn reflected on her agency’s success and why most clients have been with the agency for a decade or longer.
Hailey Bettendorf, Marketing Support Specialist, The Daily Courier
Hailey Bettendorf is enjoying her fresh start in Prescott—even during this crazy, unpredictable year. After moving here from Spokane, Washington, in early December 2019, she took a job as a Sales and Marketing Support Specialist at The Daily Courier and joined Prescott Area Young Professionals, and she’s excited to see what the future brings.
Diversifying and Strengthening the Regional Economy
You might have heard the term “economic development” during an introductory class to economics, or maybe in the news, but do you know what it means and how it benefits your community? Economic development stimulates business growth, creates high-paying jobs, and improves the overall quality of life.
Women in Business Downtown Prescott
Featuring Lost in Socks and Purple Clover Clothing Boutique.
Feather Your Nest
According to old English lore, two Magpie birds together represent joy and mirth. That describes Patty Price and Sharon Knutson-Felix, the owners of Magpie Home and Gift, in a nutshell. When they’re together, curating the perfect gifts, crafting fun projects with friends, that happiness is evident.
Putting Down Roots
hey say great things come in small packages.
Giana Maiolo, owner of Prescott Print Co. and Bramasole Tanning Salon and Boutique, is the personification of that saying. At 4’11”, her personality. Is big and her ideas are even bigger.