The Better Business Bureau: providing trustworthy information for consumers and powerful resources for entrepreneurs and businesses

Information is everywhere. According to PPC Protect, in the mid-2000s, the average person saw an estimated 4,000 ads daily. Fast forward to 2021 and the number jumps to 6,000 a day. with a potential of up to 10,000.

With all that information being tossed at you, how do you know what you can trust?

For more than 100 years, the Better Business Bureau (BBB) has been a valuable resource for businesses and consumers alike.

Businesses seek—and must earn—BBB Accreditation to gain credibility and be seen as an ethical company by potential customers. Companies that gain approval commit to operating with the highest ethical standards, instantly standing out from the crowd. Consumers look for the BBB Trust Seal on a business’ website or visit, to verify a business is reputable and trustworthy.

As one of the most innovative in the country, BBB Serving the Pacific Southwest continues to evolve and meet the needs of today’s business community. Local businesses can turn to BBB for mentorship on ethical business behavior through a wide array of educational summits, events, and on-demand webinars. Topics range from how to develop and maintain relationships with consumers to securing financial health, surviving tough times, and creating a positive work-life balance.

To meet the needs for diverse business owners, BBB offers tailored summits to support entrepreneurs including minorities, military members and veterans, women, and immigrants. For those just starting out on their entrepreneurial journey, BBB Blueprint is available as a free online, self-paced business incubator. Empower by GoDaddy, in partnership with Ignite sparked by BBB, is a premier 16-week Main St. Accelerator that fires up a business’ success. Visit for more information on upcoming events and initiatives.

BBB advances trust and ethical business operations, but it also promotes goodwill in the community. Consumers turn to BBB as a resource to make confident marketplace decisions. BBB honors ethical businesses at the Torch Awards for Ethics and helps high school students recognize the value of integrity, early on, with scholarship programs. BBB believes in giving back to the community and encourages employees to take a day each quarter to volunteer with a local nonprofit organization.