Women in Business

Featuring women business owners in Prescott.

Hernandez Family Q&A

Hernandez Family Q&A

The Hernandez family has a long-standing relationship with the Prescott Farmer’s Market. The family matriarch, Lupe, and her husband, Ruben, started their family farm with nothing.  They borrowed land to start growing produce and then eventually were able to build on their own land, incorporating their greenhouse and crops. 

read more
Feeding the Community—Today and in the Future

Feeding the Community—Today and in the Future

For 23 years, the nonprofit Prescott Farmers Market (PFM) has been connecting farmers and ranchers to the community. While most Prescottonians are aware of the Saturday market, they may not know about the additional services that PFM provides to the public.

read more
Something for Everyone

Something for Everyone

Linda Caldwell and her husband, David, are part owners of The Marketplace on Cortez, an eclectic vintage shop in the heart of downtown Prescott, which sits side-by-side with its sister store, Cortez Street Emporium. The Marketplace holds a fine selection of antiques, paint products, refurbished furniture, home décor, and gifts.

read more
Where Everybody Knows Your Name—and Your Pet’s Name

Where Everybody Knows Your Name—and Your Pet’s Name

In Prescott Valley, Pet Headquarters is a place where staff members know customers—and their pets—by name. It’s a place where new customers come in and immediately feel like long-time friends, and where people are greeted by wagging tails and puppy kisses … or, smiles and hugs (these days, it’s elbow bumps).

read more
Prescott Downtown Partnership: Still Going Strong to Keep Prescott’s Best Interests at Heart

Prescott Downtown Partnership: Still Going Strong to Keep Prescott’s Best Interests at Heart

Tourism industry Veteran MJ Smith and Arizona native Sheri Shaw bring enthusiastic collective energy to the Prescott Downtown Partnership (PDP), the merchant’s association formed in 1999 to provide a voice for the stakeholders in historic downtown Prescott. While currently serving on the PDP Board for four years, Shaw became President last year and is now in her second and final year as President. Smith has been in the tourism sector for 13 years, most recently in the Bullhead/Laughlin area in a position that fostered the seamless transition to Executive Director of the PDP.  Both women share the goals of Prescott to retain its small-town downtown feel, most noticeable at events and venues sprinkled throughout town.

read more
Working Behind the Scenes

Working Behind the Scenes

Phoenix may be the center for advertising agencies in Arizona, but leading companies in Greater Prescott prefer an advertising agency with roots in the community: Helken & Horn.

As Helken & Horn Advertising Agency celebrates 25 years of partnering with clients in Northern Arizona, President Tracey Horn reflected on her agency’s success and why most clients have been with the agency for a decade or longer.

read more
Feather Your Nest

Feather Your Nest

According to old English lore, two Magpie birds together represent joy and mirth. That describes Patty Price and Sharon Knutson-Felix, the owners of Magpie Home and Gift, in a nutshell. When they’re together, curating the perfect gifts, crafting fun projects with friends, that happiness is evident.

read more
Putting Down Roots

Putting Down Roots

hey say great things come in small packages.

Giana Maiolo, owner of Prescott Print Co. and Bramasole Tanning Salon and Boutique, is the personification of that saying. At 4’11”, her personality. Is big and her ideas are even bigger.

read more