Prescott Valley Economic Development Foundation

Learn about the women who are making things happen in Prescott Valley.
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Putting Her Clients on a Wise Path

Putting Her Clients on a Wise Path

Synthesizing knowledge from three decades of diverse banking roles, Veronica Aguilera now thoroughly enjoys the freedom of being a wealth advisor.

Veronica is somewhat of a rarity, as a widely cited Barron’s study estimates that only 15-20 percent of wealth advisors are female. What attracted her to this role?

“I love that I get to know my clients pretty intimately,” Veronica related. Her goal is to help clients create guaranteed income streams ahead of retirement, so they don’t fall prey to stock market jitters.

Building On a Family Tradition

Building On a Family Tradition

Haley Construction has established a deep foundation in Prescott, and that foundation only continues to build with the third generation of owners.

Jim and Frances Haley brought their construction business to Prescott in 1960, which likely makes Haley Construction the oldest continually running general contractor in Yavapai County. Jim and Fran passed the business on to their sons Tom and Bill in the 1970s. Then Tom’s daughter Gillian and stepson Allan Crary bought the business in 2014.

Smart Growth

Smart Growth

Every month, the Prescott Valley Economic Foundation’s (PVEDF) board of directors meets to discuss the region’s economic development efforts. Five of those members are outstanding women who have taken the extra step to ensure the community’s success. 

Small Town Life — and Business

Small Town Life — and Business

Back in May 2019 when Maggie Tidaback was the new Chino Valley Economic Development Project Manager, she made a prescient observation in a town video: “Small towns are making a comeback!”

A year later the COVID-19 pandemic hit the nation, spurring people to move from congested cities to rural communities. Maggie was ready to take advantage of this shift.

From the Mentored to the Mentoring

From the Mentored to the Mentoring

Do you remember who encouraged you to fulfill your true potential? Who inspired you to become the best version of yourself? Often, we forget that success is not a one-person show; it takes a village to create a successful person. In Kari Reily’s case, her village consisted of strong, kind, and intelligent women.

Brenda Martinez covers the bases at Yavapai Title

Brenda Martinez covers the bases at Yavapai Title

When Brenda Martinez started working for Yavapai Title Agency as a “runner” in 1979 while still attending Prescott High School, the town was so small that she literally could run a short distance to all her job errands.

Today she’s the agency’s vice president, vying with the person who hired her as the longest-serving employee. Between the time he hired Brenda and today, Norb Wedepohl served a long stint as the Yavapai County Superior Court Clerk of Court. Otherwise he’d have her beat on the years, since he started with the region’s oldest existing title agency when it first opened in 1963.

Diversifying and Strengthening the Regional Economy

Diversifying and Strengthening the Regional Economy

You might have heard the term “economic development” during an introductory class to economics, or maybe in the news, but do you know what it means and how it benefits your community? Economic development stimulates business growth, creates high-paying jobs, and improves the overall quality of life.

Guidance Air offers new Prescott helicopter tours

Guidance Air offers new Prescott helicopter tours

Guidance is offering 15-minute helicopter tours over Prescott-area landmarks such as the Yavapai County Courthouse Plaza and the Granite Dells; as well as two-hour flights from Prescott to Sedona’s Red Rocks that include a meal or a short hike to the Airport Mesa vortex and overlook.

American Family Insurance agent helps PVEDF protect PV way of life

American Family Insurance agent helps PVEDF protect PV way of life

Natalie Haertlein has been involved in projects supporting Prescott Valley all the way back to her high school days when she joined efforts to form a girls soccer team at Bradshaw Mountain High School. She never got to play on that team because the club didn’t officially turn into a team until the year after she graduated, but she was happy to help future graduates.

Country Bank shares local expertise and vision with community

Country Bank shares local expertise and vision with community

When we stopped by to interview Deanna Webb at Country Bank in downtown Prescott, she was excitedly preparing to teach a Banzai financial literacy class to the Prescott High School 9th graders.   Country Bank helps sponsor the Banzai online financial literacy program so local students can get free access to its user-friendly software along with in-person financial workshops.